Four out of five CEOs have trust issues with their marketing team and claim to be unimpressed by their work, a study by Fournaise Marketing Group has revealed.
Four out of five CEOs have trust issues with their marketing team and claim to be unimpressed by their work, a study by Fournaise Marketing Group has revealed.
How many times have you heard about a new "revolutionary" weightloss diet, pill or shake? How often do these fads produce sustainable long-term outcomes? Rarely.
This story comes to us from MarketingProfs, who suggest that storytelling is key to making your facts more memorable. They cite a quote from cognitive psychologist Jonah Butler, who says that a fact wrapped in a story is 22 times more memorable than a pronouncement of a fact.
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