"THE GROWTH BLOG" - A RESOURCE FOR B2B LEADERS, MARKETERS, SALES & SERVICE PROFESSIONALS

Why CEOs find B2B marketers "untrustworthy, unimpressive and disconnected!"

Four out of five CEOs have trust issues with their marketing team and claim to be unimpressed by their work, a study by Fournaise Marketing Group has revealed.

Topics: b2b marketing marketing automation marketing analytics closed loop marketing conversion rate

Powerful new data shows how B2B Marketers' spending is shifting

The results of Marketing Sherpa’s 2012 Lead Generation Benchmark Survey are in!

Topics: inbound marketing lead generation reporting

SEO is Like Weight Loss - Shortcuts Don't Work!

How many times have you heard about a new "revolutionary" weightloss diet, pill or shake? How often do these fads produce sustainable long-term outcomes? Rarely. 

Topics: seo build awareness strategy

How to make your B2B marketing 22 x more memorable!

This story comes to us from MarketingProfs, who suggest that storytelling is key to making your facts more memorable. They cite a quote from cognitive psychologist Jonah Butler, who says that a fact wrapped in a story is 22 times more memorable than a pronouncement of a fact.

Topics: content marketing b2b marketing