It has finally happened, my business case got the thumbs up, my stakeholders have all said yes, the decision to invest in some software to significantly improve the effectiveness of our marketing and sales teams has been made!
It has finally happened, my business case got the thumbs up, my stakeholders have all said yes, the decision to invest in some software to significantly improve the effectiveness of our marketing and sales teams has been made!
Mastering new automation software is central to marketers and salespeople alike. It’s an essential part of your modern tool kit. But learning – and more importantly remembering – how to use these essential tools can be daunting.
It turns out we’ve been forgetting things for a long time! And there is some interesting science that explains why.