Why AI Fails Without Clean, Connected Data
The business world is falling head over heels for AI—and who can blame it? With promises to reduce grunt work, uncover insights, and turbocharge...
2 min read
Chris Fell
31/05/2018 1:32:00 PM
The purpose of g2m's research, conducted in Q1 2018, was to ask firms how they grow. How do they set strategy, build a plan, and then execute successfully? What’s worked well and where have there been issues? Particularly, we wanted to understand how the organisation’s digital transformation was affecting their approach to growth and forcing them to change.
This blog post details the top 10 challenges respondents identified.
We interviewed 25 key decision makers from B2B firms in Australia. We interviewed those who played a role in deciding and executing the growth strategy of their firm. These included CEOs, heads of marketing, heads of sales and heads of customer success. The interviews focused exclusively on the B2B sector, across technology, professional services and manufacturing.
What were the key challenges the interviews most commonly mentioned?
Would you like to read the 4-page summary of the research findings?
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