Authenticity Over Algorithms: Winning B2B Content in the Age of Skepticism
Business decision-makers no longer believe what they read, hear and see by default. Global social platforms, media outlets and even some of our world...
User Experience (UX) may seem to be all science and tech, numbers and reports, but really we should be looking at user experience from human-centric approach. Yes your site should be optimised and look great and functional on a first impression - we won't argue with you on that one! However, the emotional impact and lasting impression to leave with your users when they visit your site has to be your focus. With inbound marketing we are all about delighting leads, and this is a fool-proof way to keep those leads so happy that they might just keep coming back for more!
Before you get too excited about diving into the mysterious world of UX, have a read of these essential statistics...
Now you know what you are up against, it's time to delight your leads with a brilliantly designed, user-centric, website experience!
In case you have a hatred for infographs, here are the 13 statistics on user experience typed out just for you:
Want to please your leads even further ? Find out how to guide them through the buyer's journey with a read of our free eBook:
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Business decision-makers no longer believe what they read, hear and see by default. Global social platforms, media outlets and even some of our world...
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