"THE GROWTH BLOG" - A RESOURCE FOR B2B LEADERS, MARKETERS, SALES & SERVICE PROFESSIONALS

Katie Stow

Katie Stow

Recent Posts by Katie Stow:

Once upon a time... The Inbound Marketing Tale

Storytelling is extremely valuable. Don’t believe me? Try telling that to the box office after the top 3 movies of 2014 grossed over $687,159,612. Stories have been embedded in our culture for centuries for one simple reason – because they resonate with an audience.

Topics: inbound marketing content marketing

3 B2B marketing website design mistakes we all need to stop making

We’ve all been told by a wise old family member ‘not to judge a book by its cover’, but if we are actually honest with ourselves, we all know that we do. It is only human to make a flash judgment about the quality of something we are looking at within seconds of seeing it. Marketers and designers alike need to remember this when they are creating websites and interfaces that visitors and leads can interact with.

How to get your readers to click through on social media (without pissing them off)

For as long as I can remember, my Facebook, Twitter and LinkedIn feeds have been stuffed full of posts convincing you to click through with their manipulative titles and enticing images. This, my friends, is known as click bait. Click bait is a nasty, deceptive and quite often tacky way of getting social media followers to your website. Having a scroll through my own Facebook feed, the following shameful click baits appeared:

Topics: social media

Blogging Infographic: It's All A Numbers Game

As inbound marketers we are extremely familar with blogging, but do we really know everything? Below are the stats that matter, and prove that there is nothing to fear, as blogging really is just a numbers game.

Topics: content marketing

New Google algorithm changes: Your questions answered

 

I’m afraid to say it, fellow marketers, but Google is at it again and changing things up to keep us on our SEO toes. The way that Google ranks websites is completely evolving and it all begins this week – a little bird told us that this is going to be bigger than Panda and Penguin put together.

Topics: trends

Your Next 3 Inbound Marketing Employees

Are you planning the big jump to from Outbound to Inbound Marketing? If so, you have probably had a quick thought over who you will need to hire to start your new Inbound team. We have collated a list of the essentials, and thrown them all together in an animation so you can plan your next recruitment session in 2 minutes and 9 seconds!

Topics: inbound marketing

Earn yourself some brownie points with these 3 essential skills for B2B marketers

We are always attempting to keep our fingers on the pulse and our company up to date and relevant in the market – but what about ourselves? A business is only as strong as its weakest link, so now is the time to take charge and tick off some of these skills within your team. Luckily for you, Business2Community has published a blog featuring 14 skills that marketers need to add to their resume in 2015. We have highlighted the three key points we believe to be essential to B2B marketers so you can be ready to achieve your marketing goals with ease this year. Piece of cake!

Topics: b2b marketing

Get Graphic! Why you need Visuals in your Content Marketing – Part 2

Now that you have read and enjoyed our infographic on why visuals are essential, it's time to see some successes in your own content marketing! Here are 9 simple steps you can take to jazz up your content, and we promise even the most un-artistic marketer can pull this off...

Topics: content marketing infographic marketing plan

Get Graphic! Why you need Visuals in your Content Marketing - Part 1

In a time where companies are pushing out blogs, tweets and posts left, right and centre it can be hard to stand out from the crowd and get your content seen and appreciated. So, how can you get your leads to a) see your content and b) stop scrolling and actually click through? Well, looking at the stats in our infograph below might just give you the answer...

 

All you need to Know about Inbound Marketing – the Ultimate Infograph

Topics: inbound marketing content marketing b2b marketing trends