Authenticity Over Algorithms: Winning B2B Content in the Age of Skepticism
Business decision-makers no longer believe what they read, hear and see by default. Global social platforms, media outlets and even some of our world...
2 min read
Katie Stow
08/05/2015 2:17:18 PM
For as long as I can remember, my Facebook, Twitter and LinkedIn feeds have been stuffed full of posts convincing you to click through with their manipulative titles and enticing images. This, my friends, is known as click bait. Click bait is a nasty, deceptive and quite often tacky way of getting social media followers to your website. Having a scroll through my own Facebook feed, the following shameful click baits appeared:
Other than exposing my shocking taste in trashy news pages, these examples are proof that click bait is very much embedded in our social media platforms, and frankly, a little difficult to avoid. Indeed, the very fact that you clicked through to this blog post is evidence that a catchy title (with a cheeky swear word chucked in) is enough to wet your appetite and want to read more – even if the content doesn’t involve Chris Hemsworth’s package…
So how do you avoid irritating your leads when you are sharing your business blog on social media?
Well, in his blog post How to Write Link Bait that Isn’t Click Bait, Anthony Chatfield argues that the social media link should just be the cherry on top of cracking content. This is especially important now that Facebook has further updated it’s algorithm to filter out exciting links that lead to disappointing content, meaning you have to provide better quality link bait to your business blog to even be noticed by Facebook.
To get you started, here are five examples of good quality link bait from Anthony:
To read Anthony Chatfield’s full article How to Write Link Bait that Isn’t Click Bait, click here.
To make sure you are not stumbling up on anything else in social media, have a read of our free eBook SEO goes from Search to Social:
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