Earn yourself some brownie points with these 3 essential skills for B2B marketers

We are always attempting to keep our fingers on the pulse and our company up to date and relevant in the market – but what about ourselves? A business is only as strong as its weakest link, so now is the time to take charge and tick off some of these skills within your team. Luckily for you, Business2Community has published a blog featuring 14 skills that marketers need to add to their resume in 2015. We have highlighted the three key points we believe to be essential to B2B marketers so you can be ready to achieve your marketing goals with ease this year. Piece of cake!



1. Video Production

There has been a huge upsurge recently with video production. Brands are recognising that video is a very engaging and compelling form of content that can be used to a company’s advantage.

Any experience in video production, editing, and even video animation is highly coveted. Best of all, you can brush up on some of these skills yourself if you’ve got a bit of spare time. Set up your own YouTube channel and get filming!

…To get a kick start on video, grab a copy of our free eBook The Essential Guide to Video Marketing for B2B Lead Generation.


2. Data Visualisation

Going hand in hand with the statistical analysis crew, brands also want to be able to share some of their data insights with their key target audiences.

However, most of us don’t perk up at the thought of combing through spreadsheets for that eureka moment. That’s where data visualisers come in – they help reformat valuable, insightful data into visual graphs, charts, and graphics that make those numbers easier to digest. Data visualisers are utilised to create powerful, data-driven content that is appealing to users (infographics are a prime example). Data visualisation mastery is in high demand, so be sure to detail your knowledge on your marketing skills resume.

…Anxious about being artsy with your content? Have a read of our top tips on getting graphic! 


3. HTML, CSS, and Other Coding Languages

Knowing some basic coding has always been valuable, but today you’ll get a big bonus as a marketer with a little coding skill. Engineers and coders are valuable commodities, and they won’t gladly be spared to fix the padding on your tables and align your text properly.

Proving you know at least some very basic HTML and CSS skills shows that you can self-correct your own hiccups with a bit of finagling. If you’re beyond the basics, even better!


With these three skills in your back pocket, there is no way you can’t knock the socks of your marketing goals for 2015! If you really want to knock it out of the park and pick up all 14 skills Megan Marrs has compiled, head over to Busincess2Community to read her full article, 14 Marketing Skills to Add to Your Resume in 2015 Additionally, for a proper dip into the inbound marketing world to see what you need to prepare yourself for, have a read of our free eBook by clicking the CTA below:


The Inbound Marketing Revolution


Topics: b2b marketing