When it comes to winning business, thought leadership and demonstrating high-quality thinking reign supreme - and now it's official!
FT Longitude's (A content strategy firm owned by the Financial Times) Gareth Lofthouse authored a survey of over 2,600 senior executives, and at the top of their priority list was the "quality of a firm's ideas and their thought leadership." This places high-value content at the forefront of sales enablement, outshining conventional tactics like pricing and product strength.
The true game-changer, your competitive edge, lies in the ideas, insights and understanding that your organisation has. It puts you in pole position to win and keep business.
Here we summarise the 5 ways thought leadership can enable your sales team: