3 min read
The 'phone is undoubtably a critical business tool; it isn't going anywhere. So it makes little sense to have your 'phone system sitting out on a limb and not integrated with your other business systems. The shift to the cloud provides small and medium businesses with an affordable, simple way to...
READ THE ARTICLE3 min read
There are a Tsunami of applications floating in the cloud available and waiting to be connected to your customer tech stack. (wait...can you have a Tsunami in a cloud? Perhaps it's a thunderstorm?)...
3 min read
Ask most business people what CRM means and they will confidently reply, "Customer Relationship Management" (and then likely add "Duh!") But then ask them what they use their CRM for and their...
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4 min read
A site is no longer just an "online brochure", it’s a key asset in generating a consistent stream of leads for the sales team. In this blog, you’ll learn the 7 key website elements for effective b2b...
3 min read
Let’s start with a definition: What exactly is a marketing plan? It’s the detailed sequence of tactics and activity that achieves your marketing strategy. It’s how you go from strategy to action....
2 min read
If your boss is anything like - well, every boss I have ever had - the annual planning cycle is a long, drawn out negotiation process over what is an achievable growth target. It's a tough process...
8 min read
How to use this blog If you want to read about the background to funnel velocity, why it's important and how to use it in your business start reading from the top. If you want to use the calculator...
7 min read
This post was originally published by The B2B Marketing Lab. Previously, if you wanted to build your website using the HubSpot content management system (CMS), you had to purchase a HubSpot marketing...
5 min read
This post was originally published on the HubSpot Service blog. Recommendations from colleagues, business peers and trusted advisors, even friends and family are incredibly valuable to your B2B...
2 min read
This article was originally published the LinkedIn Marketing Blog. When it comes to modern content marketing one key challenge is creating content that's relevant for each decision maker, at scale,...
