Authenticity Over Algorithms: Winning B2B Content in the Age of Skepticism
Business decision-makers no longer believe what they read, hear and see by default. Global social platforms, media outlets and even some of our world...
2 min read
Chris Fell
18/03/2019 9:00:00 AM
And that's the problem this blog aims to overcome, armed with this free Funnel Velocity Calculator tool.
The goal for the boss is to agree a stretch target with the go-to market team, (sales and marketing,) but not so much of a stretch that the team give up before they have even started.
The challenge for the marketing and sales managers is how to translate that strategic growth goal into daily action, in the trenches. To know how much activity is required to generate the required number of deals. In other words, to work out the firms required Funnel Velocity; the speed with which to run their business.
The Funnel Velocity Calculator tool, allows the boss to drive alignment across marketing and sales teams by asking the team leads to generate 5 key data points, using historical data as a reference point wherever possible, to work out the following:
The Head Of Sales needs to work out:
And The Head Of Marketing needs to work out:
The resulting output of these decisions is an overall view of your Funnel Velocity to support your revenue goals. It'll look something like this.
And so on...
If you would like to model your own Funnel Velocity we encourage you to use this free calculator. There are a number of supporting resources for you to access. Use this article and glossary of terms to help you complete the calculator. Once you have completed the calculator you can download a guide to interpreting your results and if you wish you can speak with one of our growth advisors.
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