Crystal King
Crystal King is a Social Media Professor for HubSpot Academy. Crystal created HubSpot Academy’s popular Social Media Marketing Course which has awarded over 50,000 certifications to professionals across the globe. Crystal has led global social media programs for companies such as Keurig and CA Technologies,and taught classes in writing, creativity and social media at Harvard Extension School, Boston University, UMass Boston and GrubStreet, one of the leading creative writing centers in the US. She is also the author of two novels, The Chef’s Secret and Feast of Sorrow. Follow her on Twitter: @crystallyn.
Social media is nothing without the content that makes it interesting for its users. Content truly is the backbone for all of the other activities that make up your social media plan. And having great content can make all the difference when it comes to having the best reach and engagement for your brand, which helps you build more loyalty and drive more sales.
