NEWS & ARTICLES

A resource for B2B Leaders, Marketers, Sales & Service Professionals.

 

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The Four Stages of Competency

3 min read

Woop Woop! I have bought automation software! Oh wait...now what?

It has finally happened, my business case got the thumbs up, my stakeholders have all said yes, the decision to invest in some software to significantly improve the effectiveness of our marketing and sales teams has been made! It is genuinely exciting......and actually, now I come to think of it,...

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1 min read

Beat The Forgetting Curve

Mastering new automation software is central to marketers and salespeople alike. It’s an essential part of your modern tool kit. But learning – and more importantly remembering – how to use these...

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website elements for Lead Generation

4 min read

7 key website elements for B2B Lead Generation

A site is no longer just an "online brochure", it’s a key asset in generating a consistent stream of leads for the sales team. In this blog, you’ll learn the 7 key website elements for effective b2b...

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seo best practices 2019 blogging

3 min read

Effective SEO – It’s All About Search Topics, Subtopic Keywords & Pillar Pages

The way people search online has evolved over the years, and you need to know how. Do you remember when you would type one or two keywords into the search engine and get a result? Well, now we type...

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Lead generation for Logistics companies

3 min read

Is Cold Calling for Logistics Companies Still Hot for Lead Generation?

We have all been through it. Someone we don’t know calls us and tries to sell us something irrespective of whether we are looking to buy. It happens in our personal lives and also in our professional...

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Marketing-intelligence-and-engagement

2 min read

How Marketing is the Bridge to the Success in Finding the Next Normal

We are thrilled to share a guest blog from Adele Crane, Chief Executive Officer of Sales Focus Advisory. Sales Focus Advisory is drawing on their years of experience through tough markets to work...

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8 min read

The Getting Started Guide for Building a Social Media Content Strategy

Social media is nothing without the content that makes it interesting for its users. Content truly is the backbone for all of the other activities that make up your social media plan. And having...

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The Flywheel

8 min read

What Lead Nurturing is and How to Do It for Your Business

This is written by guest blogger Courtney, Manager for HubSpot Academy Education. Lead nurturing is important in inbound marketing because it’s your opportunity to provide value to your leads and...

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SEO Strategy to rank for Google

9 min read

The SEO Strategy to Get Your Content Ranking #1 on Google

This is written by guest blogger Matthew Howells-Barby, Senior Director of Acquisition at HubSpot and a partner at Traffic Think Tank. He's the founder of The Coin Offering, an educational site...

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Marketing outreach and open rate data

2 min read

How the Pandemic Changed Sales and Marketing Performance and What You Can Do

If there’s a common feeling between everyone we speak with at the moment, it’s uncertainty. And that's understandable with market sentiment shifting, almost daily. Can we still really say BAU without...

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