8 min read
This is written by guest blogger Courtney, Manager for HubSpot Academy Education. Lead nurturing is important in inbound marketing because it’s your opportunity to provide value to your leads and customers and help them grow with your business. As an inbound professional, you might ask yourself,...
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9 min read
This is written by guest blogger Matthew Howells-Barby, Senior Director of Acquisition at HubSpot and a partner at Traffic Think Tank. He's the founder of The Coin Offering, an educational site...
2 min read
If there’s a common feeling between everyone we speak with at the moment, it’s uncertainty. And that's understandable with market sentiment shifting, almost daily. Can we still really say BAU without...
2 min read
Sales reps need a fast yet accurate way to distinguish hot leads amongst low-value leads. They also need to decipher exactly where the prospect is in the buyer's journey, this is key to be able to...
3 min read
The lights, sounds, and spectacle of the orange-themed marketing, sales and service extravaganza is over. HubSpot's INBOUND has well and truly concluded for 2019. Though the curtain has fallen on the...
2 min read
Customer Relationship Management (CRM) should sit at the heart of your digital strategy. To succeed in today’s highly competitive market, you need to not only gain the trust of customers but also...
3 min read
CRM is a powerful tool that collects, organises and structures all your customer and prospect data; it also ensures that everyone in the company has the same updated information. We all know by now...
2 min read
“How can I send the right email, to the right person, at the right time?” If you’ve ever dreamt of crafting the perfect email marketing campaign, then you’ve most likely asked yourself this question...
2 min read
Automation. The sacred word uttered through strategy meetings, marketing WIPs and job interviews the B2B world over. It’s your marketing function performed by a relentless, untiring, godless machine....
5 min read
What do Customer Experience Cassie, Recruitment Rhonda, and Procurement Pete have in common? They're almost-real (or semi-fictional) representations of a business's target audience. They're the...
