"THE GROWTH BLOG" - A RESOURCE FOR B2B LEADERS, MARKETERS, SALES & SERVICE PROFESSIONALS

I love my job…there you have it, I’ve said I out loud, I love my job! I get to play with HubSpot all day, onboarding people to the platform. I’m like a “pig in mud!” I get to see it work its magic in all different types of organisations, big, small, not-for-profits, service-based or product companies. You name it, we’ve done it.

But making the "HubSpot magic" happen actually takes a lot of practice and along the way I’ve learnt a lot about what does and (frankly speaking) what doesn’t work. Here is our 10 step approach.

It has finally happened, my business case got the thumbs up, my stakeholders have all said yes, the decision to invest in some software to significantly improve the effectiveness of our marketing and sales teams has been made!

It is genuinely exciting......and actually, now I come to think of it, really quite scary.  What do I do now, where do I start, how long have I got before the CFO wants to see a return on their investment?

Sounds familiar?  Getting new software to deliver its promised gains is more than technical implementation and onboarding, its about taking the humans who will use it on a journey and getting them to change their behaviour and that equals a lot of hard work, done over many months.

Mastering new automation software is central to marketers and salespeople alike. It’s an essential part of your modern tool kit. But learning – and more importantly remembering – how to use these essential tools can be daunting.

It turns out we’ve been forgetting things for a long time! And there is some interesting science that explains why.

The way people search online has evolved over the years, and you need to know how. Do you remember when you would type one or two keywords into the search engine and get a result? Well, now we type (or speak) in full questions or problems and expect to receive an answer.

We have all been through it. Someone we don’t know calls us and tries to sell us something irrespective of whether we are looking to buy. It happens in our personal lives and also in our professional lives. 

We are thrilled to share a guest blog from Adele Crane, Chief Executive Officer of Sales Focus Advisory. Sales Focus Advisory is drawing on their years of experience through tough markets to work with CEOs and sales managers to develop new playbooks and engage with their teams to provide the tools to overcome the current challenges and shift back to growth.

Connect with Adele on LinkedIn

CEOs are faced with many decisions as they work to guide their companies through the changing economic times and downward financial pressures. Their executive team is charged with the responsibilities to manage costs and operate lean and effectively.

Social media is nothing without the content that makes it interesting for its users. Content truly is the backbone for all of the other activities that make up your social media plan. And having great content can make all the difference when it comes to having the best reach and engagement for your brand, which helps you build more loyalty and drive more sales.

This is written by guest blogger Courtney, Manager for HubSpot Academy Education. 

Lead nurturing is important in inbound marketing because it’s your opportunity to provide value to your leads and customers and help them grow with your business. As an inbound professional, you might ask yourself, “How do I connect with my prospects and turn them into customers in the most helpful way?”

At HubSpot, blogging is our primary source of traffic. In fact, a significant percentage of HubSpot customers first stumbled upon our brand and our website through our blog – usually by searching for something on Google and clicking on one of our blog posts.