NEWS & ARTICLES

A resource for B2B Leaders, Marketers, Sales & Service Professionals.

 

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3 min read

The Top 10 Benefits of Investing in (HubSpot's) CRM

Are you looking for a way to streamline your customer data management, automate sales processes, and improve team collaboration? There are a lot of CRMs out there and it's an important decision as your CRM is the foundation, the building blocks on which you should build your relationships with your...

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Treat your leads and prospects as humans not a data point

3 min read

Make your growth strategy human

Authentic relationships and buyer trust are at an all time low. The Pandemic forced us apart, we resorted to digital tactics to stay connected to each other, to our loved ones, to our colleagues -...

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overcoming your customers' gigital fatigue

5 min read

Overcoming digital fatigue and reconnecting  with customers

The Pandemic for the most part is over, but there is no going back to "normal." Many elements of our lives have changed for ever. Some for the better, some for the worse. For example, how we form and...

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3 min read

The 7 metrics that optimise your firm's revenue velocity

Growing revenue velocity - your firm's speed of growth - is the aspiration for most Founder/CEOs and Chief Revenue Officers that we meet. In this article we discuss the 7 key metrics available to...

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5 min read

How SMBs can build an affordable, scaleable customer service function

Building a customer service department when you are a small or scaling business might seem like a daunting challenge. It might even be tempting to say, "surely that's something that can wait until we...

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6 min read

Buyer enablement: The secret sauce of B2B sales

Buying B2B solutions is a long hard slog. Gartner says the median B2B buying group consists of between 6 and 10 people. Each of these people need four to five pieces of information to help them....

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3 min read

A checklist for moving to cloud based telephony

The 'phone is undoubtably a critical business tool; it isn't going anywhere. So it makes little sense to have your 'phone system sitting out on a limb and not integrated with your other business...

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3 min read

Why G2M has become an Aircall partner

There are a Tsunami of applications floating in the cloud available and waiting to be connected to your customer tech stack. (wait...can you have a Tsunami in a cloud? Perhaps it's a thunderstorm?)...

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3 min read

Why your CRM must be the beating heart of your organisation

Ask most business people what CRM means and they will confidently reply, "Customer Relationship Management" (and then likely add "Duh!") But then ask them what they use their CRM for and their...

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Pig in mud

3 min read

Onboarding is like watching people bloom....like a water lily in the sunshine!

I love my job…there you have it, I’ve said I out loud, I love my job! I get to play with HubSpot all day, onboarding people to the platform. I’m like a “pig in mud!” I get to see it work its magic in...

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