NEWS & ARTICLES

A resource for B2B Leaders, Marketers, Sales & Service Professionals.

 

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3 min read

Why G2M has become an Aircall partner

There are a Tsunami of applications floating in the cloud available and waiting to be connected to your customer tech stack. (wait...can you have a Tsunami in a cloud? Perhaps it's a thunderstorm?) However, we usually firmly advise our clients against creating a Frankenstein's monster of...

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3 min read

Why your CRM must be the beating heart of your organisation

Ask most business people what CRM means and they will confidently reply, "Customer Relationship Management" (and then likely add "Duh!") But then ask them what they use their CRM for and their...

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Pig in mud

3 min read

Onboarding is like watching people bloom....like a water lily in the sunshine!

I love my job…there you have it, I’ve said I out loud, I love my job! I get to play with HubSpot all day, onboarding people to the platform. I’m like a “pig in mud!” I get to see it work its magic in...

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The Four Stages of Competency

3 min read

Woop Woop! I have bought automation software! Oh wait...now what?

It has finally happened, my business case got the thumbs up, my stakeholders have all said yes, the decision to invest in some software to significantly improve the effectiveness of our marketing and...

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1 min read

Beat The Forgetting Curve

Mastering new automation software is central to marketers and salespeople alike. It’s an essential part of your modern tool kit. But learning – and more importantly remembering – how to use these...

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website elements for Lead Generation

4 min read

7 key website elements for B2B Lead Generation

A site is no longer just an "online brochure", it’s a key asset in generating a consistent stream of leads for the sales team. In this blog, you’ll learn the 7 key website elements for effective b2b...

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seo best practices 2019 blogging

3 min read

Effective SEO – It’s All About Search Topics, Subtopic Keywords & Pillar Pages

The way people search online has evolved over the years, and you need to know how. Do you remember when you would type one or two keywords into the search engine and get a result? Well, now we type...

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Lead generation for Logistics companies

3 min read

Is Cold Calling for Logistics Companies Still Hot for Lead Generation?

We have all been through it. Someone we don’t know calls us and tries to sell us something irrespective of whether we are looking to buy. It happens in our personal lives and also in our professional...

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Marketing-intelligence-and-engagement

2 min read

How Marketing is the Bridge to the Success in Finding the Next Normal

We are thrilled to share a guest blog from Adele Crane, Chief Executive Officer of Sales Focus Advisory. Sales Focus Advisory is drawing on their years of experience through tough markets to work...

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8 min read

The Getting Started Guide for Building a Social Media Content Strategy

Social media is nothing without the content that makes it interesting for its users. Content truly is the backbone for all of the other activities that make up your social media plan. And having...

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