2 min read
When it comes to winning business, thought leadership and demonstrating high-quality thinking reign supreme - and now it's official! FT Longitude's (A content strategy firm owned by the Financial Times) Gareth Lofthouse authored a survey of over 2,600 senior executives, and at the top of their...
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3 min read
The impact of AI technology on B2B sales and marketing is a lot less dramatic and dsystopian than in many areas, where it may pose some genuinely scary threats to life as we know it. However, it is...
3 min read
In the world of businesses who sell to other businesses, the buyer's decision-making process has grown increasingly complex, leading to longer sales cycles and lower conversion rates. But some...
3 min read
Building authentic relationships with your audience has become paramount in an age where digital fatigue is at an all-time high. With trust levels dwindling and competition increasing, businesses...
7 min read
As a B2B salesperson or marketer do you feel sorry for your leads and prospects? You should and here's why... Buying B2B solutions for your organisation is a long hard slog. Gartner says the median...
3 min read
Quick quiz...Which one of these cold email subject lines is the most effective? "Hey!" "Important message!" "Buy our product!" "Opportunity of a lifetime!" "You won't believe what we're offering!"...
3 min read
Marketing automation is especially important for non-profit organisations because it can help them operate more efficiently and effectively with limited resources. By automating repetitive and...
4 min read
Donor lifecycle management (DLM) or customer lifecycle management as it's more generically called, should be a core process for non-profit organisations in ANZ . It aims to link each stage of the...
3 min read
Swimming, as your audience does, in a sea of endless content, creating emails that people actually read can feel like you're drowning; fighting a losing battle. The answer however is simple. Build...
3 min read
Tweets, Tik Toks, Slacks, IMs, WhatsApps, Insta feeds. If you are like the vast majority of business people your next twenty four hours will be a blizzard of micro content. Your personal and...
Chris Fell