The purpose of g2m's research, conducted in Q1 2018, was to ask firms how they grow. How do they set strategy, build a plan, and then execute successfully? What’s worked well and where have there been issues? Particularly, we wanted to understand how the organisation’s digital transformation was affecting their approach to growth and forcing them to change.
This blog post details the top 10 challenges respondents identified.
The world of B2B selling has changed. Forever.
Remember 20 years ago when it was movie night? You had to get off the couch, jump in your car, drive to the local Blockbuster and spend 30 minutes choosing a movie. Then you had to return within 24 hours - but only AFTER rewinding it - to avoid additional fees.
Ahhh the good old days, right?
No. It was a horrible experience for the buyer. Certainly compared to the experience we now have with Netflix; instant, almost unlimited choice for a flat fee (and no rewinding required). We are never going back.
Watching movies has changed. Forever.
This article was originally posted on the databox blog.
In HubSpot’s State of Inbound 2017 report, 6000 respondents were polled on the current state of alignment between marketing and sales teams.
It’s commonly quoted that B2B buyers have access to unlimited information at their digital fingertips so they aren't contacting vendors until they are 70% of the way along the purchase process. Are they really waltzing happily through their purchase process without the need for marketing information and sales calls?
This article was originally posted on the kapost blog and we love it!
Dear wise and illustrious CMO,
We know you’re busy. You’re rushing from meeting to meeting all day every day making sure that everything we do drives the strategic messaging of our company forward. You’re our fearless leader and we’re lucky to have you. But if you have a minute, here’s some thoughts on marketing leadership we think you'd find valuable.
pr
Marketing. We turn leads into prospects, prospects into opportunities, and opportunities into customers. It’s our bread and butter. But, what happens after? What’s possible? And most importantly - what do we want to happen after?
This article was originally posted on the Spyralitics Performance Marketing Blog.
B2B Marketing budgets in Australia are being negotiated right now, as we get ready for the start of the new fiscal year. What are you doing about your content marketing in 2018?
New marketing tactics and technologies continually emerge from the digital woodwork. Marketers must constantly balance the adoption of industry innovations with their ability to accurately gauge and value their effectiveness.
The following post is a Q&A with analyst and subject-matter expert, Jennifer Polk, conducted by Gartner to promote their 2018 Digital Marketing Conference.
This blog was originally posted by our colleagues at HubSpot and Kuno Creative.
When it comes to marketing tactics, unfortunately there are no "Best before" dates. But that doesn't mean what worked last year -- or even last week -- will work today. In fact, some of the most popular digital marketing trends have reached the end of their shelf life and are well beyond their expiration dates.
Here is a list of B2B Sales & Marketing Strategies for 2018
If you are a B2B salesperson you might be rather worried about some of the research data that's being widely quoted by "the experts." Here is a selection:
Salespeople would be forgiven for thinking they'll all be out of work in a few short years! Yet the reality is nothing is further from the truth.