3 min read
Most B2B marketers have understood the vital role that content plays in modern marketing. Some argue it has ever been thus and largely, they are correct. But many B2B marketers are struggling to build a cohesive content marketing strategy. Have you nailed your organisation's content marketing plan...
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1 min read
Here are a list of the most popular blogs in 2012, defined as those most read by our loyal subscriber base of over 1,200 B2B Marketers from around the world.
2 min read
With the shift to inbound or pull marketing well underway, there is also a shift in the marketing skillsets required to get the job done.
3 min read
So the annual marketing offsite has drawn to a close and the newly minted 2013 marketing strategy is being given its final polish before being released to an expectant management team back at HQ.
2 min read
Here is a great, simple infographic from our friends and partners at Hubspot on SEO, followed by some words of wisdom from the experts. Getting found by your target buyers in this online age is the...
1 min read
If you are a B2B marketer who struggles to use their website to develop leads, then this chart is illuminating.
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New data from the Content Marketing Institute and Marketing Profs give Australian B2B Marketers a glimpse into the future. This is a US only data sample and we think its fair to say that Australia is...
If modern B2B marketers only had one tool they could use to generate traffic and leads - yes and even revenue, then blogging should be on top of your list. This short infographic has some powerful...
2 min read
So you’ve set up an awesome blog. And you’re generating really great content. But your Mum is your only subscriber! What now?
1 min read
We have all heard the phrase "content is king". In fact I would argue it has reached cliche status...and as with all cliches there is usually a kernel of truth in the saying.
Chris Fell