We have all heard the phrase "content is king". In fact I would argue it has reached cliche status...and as with all cliches there is usually a kernel of truth in the saying.
We have all heard the phrase "content is king". In fact I would argue it has reached cliche status...and as with all cliches there is usually a kernel of truth in the saying.
I read a great article this morning by Dolly Howard promoting a webinar series on how to transform your SEO strategy and I thought I would share the key takeaways with you.
The world of SEO has undergone a total transformation since its early days. Contrary to popular belief, successful B2B marketers need to create quality content targeted to real human visitors instead of keyword-rich content targeted to search engines.
The good news is that SEO is evolving to encourage marketers to create the useful and remarkable content that our most qualified customers crave. The bad news is that most marketers haven't figured this out yet.
A lot of B2B Marketers struggle to find time to manage their social media activities. Still more B2B Marketers are too intimidated to even embark on a social media campaign in the first place.
Check out our exciting new infographic that illustrates how B2B Marketers can use marketing analytics to get "the keys to the boardroom"! (If you like it please consider sharing it using the social media sharing buttons at the top of this blog, or you can use the embed code at the bottom of the blog.)
Four out of five CEOs have trust issues with their marketing team and claim to be unimpressed by their work, a study by Fournaise Marketing Group has revealed.
How many times have you heard about a new "revolutionary" weightloss diet, pill or shake? How often do these fads produce sustainable long-term outcomes? Rarely.
This story comes to us from MarketingProfs, who suggest that storytelling is key to making your facts more memorable. They cite a quote from cognitive psychologist Jonah Butler, who says that a fact wrapped in a story is 22 times more memorable than a pronouncement of a fact.
