1 min read
Powerful new data shows how B2B Marketers' spending is shifting
The results of Marketing Sherpa’s 2012 Lead Generation Benchmark Survey are in!
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2 min read
SEO is Like Weight Loss - Shortcuts Don't Work!
How many times have you heard about a new "revolutionary" weightloss diet, pill or shake? How often do these fads produce sustainable long-term outcomes? Rarely.
3 min read
How to make your B2B marketing 22 x more memorable!
This story comes to us from MarketingProfs, who suggest that storytelling is key to making your facts more memorable. They cite a quote from cognitive psychologist Jonah Butler, who says that a fact...
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10 Must-Have Features for Your B2B Marketing Automation Platform
Marketing automation is seen as the saviour for many hard-up B2B marketers, whether they are hard-up for budget or hard-up for time. It also holds the keys to another tantalising promise; the ability...
3 min read
5 Tough Questions to ask your B2B Marketing Agency
If you are looking for a checklist to evaluate your B2B marketing agency you should consider this excellent list from Hubspot. Hubspot make some of the world's most powerful marketing automation...
2 min read
The Outsourcing Dilemma: 6 Steps for B2B Marketers
To outsource or not to outsource. It's one of the great B2B marketing questions. Is it more cost-effective to handle things internally or to outsource? Sometimes due to capacity constraints and...
3 min read
10 Rules To Generate Leads Via Content Marketing
Content marketing is the new black. It's just sooooo fashionable!
2 min read
The Secret to Being a B2B Marketing Rockstar: Maths
In many organisations, it's an eyebrow-raising moment when the words "marketing" and "maths" are uttered in the same sentence.
3 min read
Focus: The Heart of B2B Marketing Strategy Success
It's just SO tempting for B2B marketers to want to target large juicy market segments and market an ever increasing portfolio of products to that audience.