B2B marketers who are in touch with the needs of their buyers understand the key role that interesting, valuable, engaging, creative content plays in initial engagement and the subsequent development of a relationship with a buyer.
B2B marketers who are in touch with the needs of their buyers understand the key role that interesting, valuable, engaging, creative content plays in initial engagement and the subsequent development of a relationship with a buyer.
Here are a list of the most popular blogs in 2012, defined as those most read by our loyal subscriber base of over 1,200 B2B Marketers from around the world.
With the shift to inbound or pull marketing well underway, there is also a shift in the marketing skillsets required to get the job done.
So the annual marketing offsite has drawn to a close and the newly minted 2013 marketing strategy is being given its final polish before being released to an expectant management team back at HQ.
Here is a great, simple infographic from our friends and partners at Hubspot on SEO, followed by some words of wisdom from the experts. Getting found by your target buyers in this online age is the number one challenge for B2B Marketers.
If you are a B2B marketer who struggles to use their website to develop leads, then this chart is illuminating.
New data from the Content Marketing Institute and Marketing Profs give Australian B2B Marketers a glimpse into the future. This is a US only data sample and we think its fair to say that Australia is still playing catch up when it come to social media...but its coming whether you like it or will need to be dragged kicking and screaming into the era of social business.
If modern B2B marketers only had one tool they could use to generate traffic and leads - yes and even revenue, then blogging should be on top of your list. This short infographic has some powerful statistics for B2B marketers.
So you’ve set up an awesome blog. And you’re generating really great content. But your Mum is your only subscriber! What now?