Authenticity Over Algorithms: Winning B2B Content in the Age of Skepticism
Business decision-makers no longer believe what they read, hear and see by default. Global social platforms, media outlets and even some of our world...
2 min read
Chris Fell
19/10/2012 3:17:00 PM
So you’ve set up an awesome blog. And you’re generating really great content. But your Mum is your only subscriber! What now?
Well it’s time to spread the word so that you can begin accumulating dedicated readers.
Remember that thousands – if not millions – of web surfers are always searching for information to answer the questions they have. In a B2B context, your buyers are searching for information about how to best fix their business pain.
Perhaps one of the most effective techniques to spreading the word is guest blogging. Now you have content and a process consider finding alternative locations for your blog. Will your industry associations or trade magazines take a regular contribution from you? How about a business partner? Spend some time figuring out who wields influence in your buyer’s sphere and see if they are open to sharing blog posts with each other. Not only do you reach another subscriber list you may get a free post or two in return.
Guest blogging is also looked on very favourably by Google, in terms of inbound links, and will do wonders for your SEO rankings.
Joe Pulizzi, founder and chief content officer for Junta42 Content Marketing Institute and co-author of Get Content Get Customers, lists some simple steps you can take to help get the word out:
We have rewritten and updated our free eBook on Business blogging best practices. Its got loads of great tips and some amazing statistics about how blogging can drive traffic AND LEADS. Download your copy now, we hope you find it valuable.
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