3 min read
Content marketing's star continues to rise in its role as a key tactic for lead generation. B2B businesses need to address the increasing importance of content marketing according to just-released research from well respected MarketingProfs and the Content Marketing Institute.
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3 min read
The increasingly digital world in which we all live is a giant portal of buying information and data; a tsunami of content at the fingertips of any purchaser with an Internet connection, which lets...
3 min read
We are well and truly in the era of the online buyer. Every business needs to understand how buyers commence their buying journey and how to exert influence over that journey each step of the way.
5 min read
On average, customers will will contact a sales rep after they have independently completed about 60% of the purchasing decision process.
3 min read
Marketing's job is to generate leads that convert to revenue. End of story. The bottom line.
4 min read
In the world of businesses that sell to other businesses (B2B), marketing should have one primary focus:
3 min read
Is your business trying to make sense of all this new fangled {insert your chosen word - inbound/digital/online/website/internet} marketing?
Chris Fell
