As marketing continues its inexorable shift to inbound, the humble press release has often been held up as an example of an out of date concept pandering to a dwindling pack of newshounds.
B2B Marketers, sales and product managers need to adapt their tactics and content assets to the changes in the CXO buyer’s journey in order to win the attention of CXOs and improve their chances of commercial success.
Here is a short summary slideshare presentation on the results of a very large survey of marketers carried out by Hubspot. It provides a treasure chest of great data for marketers and particularly managers seeking to build support withing the management team.
Content marketing is rightly undergoing a renaissance. It's seen as the key to engaging with your target audience when your buyers are (almost) all going online to commence their buying journey (over 80% of B2B buyers according to Forrester.)
Almost 80% of marketers have some form of marketing analytics. In fact, almost 40% claim to have vast or significant qualtities of marketing data, according to MarketingSherpa in their publication, The 2013 Marketing Analytics Benchmarking Report.
This blog doesn't answer this question...simply because it's the wrong question to be asking in the first place.
The Content Marketing Institute, run by the excellent Joe Pulizzi and local marketing champions ADMA have released a research report on content marketing trends in Australia for 2013.
