3 min read
Recycle your B2B Marketing: Outbound marketing the inbound way
Marketing's job is to generate leads that convert to revenue. End of story. The bottom line.
READ THE ARTICLE
4 min read
How to transform your B2B marketing capabilities - DIY or Outsource?
In the world of businesses that sell to other businesses (B2B), marketing should have one primary focus:
3 min read
Refresh your marketing - Build a lead generation engine using your website
Is your business trying to make sense of all this new fangled {insert your chosen word - inbound/digital/online/website/internet} marketing?
2 min read
Press Release Content Rehabilitation for B2B Marketers
As marketing continues its inexorable shift to inbound, the humble press release has often been held up as an example of an out of date concept pandering to a dwindling pack of newshounds.
2 min read
New Research: How B2B CXO's buy. The implications for B2B Marketers
B2B Marketers, sales and product managers need to adapt their tactics and content assets to the changes in the CXO buyer’s journey in order to win the attention of CXOs and improve their chances of...
2 min read
New research: Marketers report strong switch to inbound marketing
Here is a short summary slideshare presentation on the results of a very large survey of marketers carried out by Hubspot. It provides a treasure chest of great data for marketers and particularly...
4 min read
How to build buyer personas that work: A B2B Marketer's guide
Content marketing is rightly undergoing a renaissance. It's seen as the key to engaging with your target audience when your buyers are (almost) all going online to commence their buying journey (over...
2 min read
New research shows 80% of Marketers have marketing analytics...and why this sucks!
Almost 80% of marketers have some form of marketing analytics. In fact, almost 40% claim to have vast or significant qualtities of marketing data, according to MarketingSherpa in their publication,...
3 min read
Is Outbound or Inbound Marketing Best for B2B Marketers?
This blog doesn't answer this question...simply because it's the wrong question to be asking in the first place.