3 min read
Alignment between Sales and Marketing has been a challenge for organisations through the ages. Now, fundamental changes in your buyer's behaviour are increasingly creating misalignment between these two functional areas. Misalignment breeds inefficiency. Propose to close rates fall, the quality of...
READ THE ARTICLE3 min read
Just like Goldilocks' quest to find the porridge that's just right, the challenge for marketers is to get the temperature of their content just right - not too cold and not too hot.
4 min read
I love those crazy Youtube videos where dozens of (usually nerdy) students have spent weeks crawling around on hands and knees laying out hundreds of thousands of dominoes, all in preparation for the...
3 min read
I was at a business planning workshop last week given by the Equus Group where we watched a short 2 minute video called 212 Degrees that set the scene for the day’s events.
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2 min read
"There is a digital disconnect in executive ranks, a leadership vacuum created by a mismatch between expertise and authority." So says Jake Scrofman in The Harvard Business Review Blog.
2 min read
When you think about your marketing partners, do you think to yourself, "I really need a firm that can transform my business." (As a business owner or leader its possible you dont even speak with...
2 min read
The simple answer to this question is because the way your customers are buying is changing.
4 min read
For business owners and their marketing managers, the role of the firm's website has fundamentally changed. A firm's website is a key asset in generating a consistent stream of leads for the sales...
2 min read
I know I'm beginning to sound like a broken record: But the research we read from many marketing research firms such as Forrester, Gartner and IDC tells the same story over and over again.
5 min read
Many b-to-b CMOs find themselves in a tricky position. The evolution of the buyer’s journey means that many CMOs and their teams are taking on an expanded scope of responsibilities to reach empowered...
Chris Fell