2 min read
Why business leaders must shift budgets from sales to marketing
The simple answer to this question is because the way your customers are buying is changing.
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4 min read
The business leaders 7 step guide to website redesign
For business owners and their marketing managers, the role of the firm's website has fundamentally changed. A firm's website is a key asset in generating a consistent stream of leads for the sales...
2 min read
Why marketers are now your best salespeople
I know I'm beginning to sound like a broken record: But the research we read from many marketing research firms such as Forrester, Gartner and IDC tells the same story over and over again.
5 min read
5 Key Indicators of a High Performance B2B Marketing Strategy
Many b-to-b CMOs find themselves in a tricky position. The evolution of the buyer’s journey means that many CMOs and their teams are taking on an expanded scope of responsibilities to reach empowered...
3 min read
How to use content marketing for lead generation: New research!
Content marketing's star continues to rise in its role as a key tactic for lead generation. B2B businesses need to address the increasing importance of content marketing according to just-released...
3 min read
3 Hot Tips For Managers To Improve Your Lead Generation Process
The increasingly digital world in which we all live is a giant portal of buying information and data; a tsunami of content at the fingertips of any purchaser with an Internet connection, which lets...
3 min read
The 7 things every business leader needs to know about their website design
We are well and truly in the era of the online buyer. Every business needs to understand how buyers commence their buying journey and how to exert influence over that journey each step of the way.
5 min read
Responsible for revenue? The one data point you need to know!
On average, customers will will contact a sales rep after they have independently completed about 60% of the purchasing decision process.
