2 min read
Marketers are your new sales team...(well sort of!). B2B Marketing is a key weapon in driving small business growth. With B2B buyers going online in droves, buyers aren't engaging with vendors' sales teams until around 70% of the way through the purchase process according to an array of well...
READ THE ARTICLE
4 min read
Digital transformation is upon us. It’s required, non negotiable and a competitive imperative. But does this affect the way senior executives manage, motivate and communicate with their teams? The...
4 min read
The digital transformation of organisations is forcing senior executives to rethink leadership and all key aspects that come with it. The subject is high on business leaders’ agendas according to...
2 min read
Data is everywhere these days. With the the shift to digital we can measure almost everything. Of course, this is highly advantageous as it allows for better decision making and improved ROI. If your...
3 min read
Alignment between Sales and Marketing has been a challenge for organisations through the ages. Now, fundamental changes in your buyer's behaviour are increasingly creating misalignment between these...
3 min read
Just like Goldilocks' quest to find the porridge that's just right, the challenge for marketers is to get the temperature of their content just right - not too cold and not too hot.
4 min read
I love those crazy Youtube videos where dozens of (usually nerdy) students have spent weeks crawling around on hands and knees laying out hundreds of thousands of dominoes, all in preparation for the...
3 min read
I was at a business planning workshop last week given by the Equus Group where we watched a short 2 minute video called 212 Degrees that set the scene for the day’s events.
.jpeg)
2 min read
"There is a digital disconnect in executive ranks, a leadership vacuum created by a mismatch between expertise and authority." So says Jake Scrofman in The Harvard Business Review Blog.
2 min read
When you think about your marketing partners, do you think to yourself, "I really need a firm that can transform my business." (As a business owner or leader its possible you dont even speak with...
