2 min read
How To Put The 'Marketing' Into 'Content Marketing'
It's not enough to thoughtfully map out your content strategy if you fail to safely deliver your message directly into the hands of your target audience.
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2 min read
3 Reasons Why Australian B2B Marketers Are Going Inbound
Inbound marketing isn't a well-known phrase to Australian marketers (yet!), but 2012 sees B2B marketers quickly catching on to the inbound marketing revolution. Inbound marketing refers to the art &...
2 min read
Scandalous Data! 33% Percent of B2B Marketers Don't Measure ROI
New data reveals that many B2B marketers are committing a major marketing no-no by failing to measure and report return on marketing investments to senior executives. According to a recent B2B...
2 min read
Five Content Must-Haves for Your B2B Marketing Strategy
In the world of content marketing, it's important to find your "inner publisher" and release a rich variety of content to keep your readers engaged. In Ann Handley's wonderful book, Content Rules,...
2 min read
Grow Your Email Subscriber List With Social Media
The labels "outbound marketing" and "inbound marketing" suggest that the two are polar opposites, where you make the decision to go with either the established or innovative toolset. Obviously that's...
1 min read
Accenture Research: B2C vs B2B Marketers' Usage of Social Media
We already know that social media is just one piece of the B2B marketing puzzle, acting primarily as a distributor of content. We know it's part of the overall content marketing strategy which adapts...
2 min read
Get Your Content Found: A 5 Step Guide for B2B Marketers
A key challenge B2B marketers face when it comes to content marketing is coming up with the content itself - that is, what exactly to talk about. But that's only one part of the story. Ultimately,...
3 min read
12 Online Lead Generation Mistakes to Avoid
The internet is a tough environment to make a sale, or even commence and influence a sale, especially for small to medium businesses. It's so crowded with competition and flooded with data that when...
2 min read
7 Implications For B2B Marketers From The Latest "Economist" Survey
A survey by the well respected Economist Intelligence Unit called "Service 2020: Megatrends For The Decade Ahead", is based on the forecasts of 479 business-leaders across the world, including about...
2 min read
The Numbers Speak! Why B2B Marketers Should Use Video Content
It's no secret that business video can be used to increase leads. But if you're like most small to medium B2B marketers, crafting and distributing a steady stream of video content is just not...