1 min read
New B2B marketing data; lead quality trumps lead quantity...again!
The results are in from Marketing Sherpa’s 2011 Benchmark Survey. Here is a summary chart of how B2B marketers rate their challenges.
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1 min read
Free marketing planning tool for lead generation.
A key part of a successful and aligned sales and marketing team is to agree on the numbers. The revenue numbers required for you to hit plan, the number of deals you need to close, the number of...
4 min read
Are you an SMB who is struggling to build a B2B marketing strategy?
Many smaller companies struggle with justifying their investments in marketing. If they are honest, often sales and marketing are lumped into the one department or under the one budget and if asked,...
3 min read
Building effective, sales and marketing alignment. Some top tips.
Achieving sales and marketing alignment makes your business grow faster, it allows you to close business more effectively and keep more customers. Misalignment is a common topic of conversation we...
4 min read
Kicking GOALS – 5 steps to drive effective change in B2B marketing
In case you hadn't noticed marketing is undergoing a revolution, the profession is in a state of enormous upheaval laid waste by deep budget and personnel cuts but more excitingly by genuine...
2 min read
Top tips for using marketing eContent to get your business found
Modern marketing is all about engaging with your target audience and creating some interesting content that they would find enjoyable or interesting to consume. Use your creative juices to develop...
4 min read
New data from Marketing Sherpa: Firm's B2B marketing priorities.
Marketing Sherpa have just released some interesting data from their B2B Benchmark survey.
2 min read
R.I.C.E. - The staple diet of content marketing
B2B marketers and their organisations are realising exactly how important eContent is to modern, effective and efficient eMarketing. So what distinguishes eContent from, well, good old fashioned...
3 min read
Learn "Digital body language”. An effective lead generation technique
James Bond sits across the poker table from his arch enemy, the most recent incarnation of evil dreamt up by the over fertile mind of a Hollywood script writer. The evil mastermind extends a long...
2 min read
Let buyer maturity determine your B2B marketing strategy.
This blog regularly talks about the concept of the buyer's journey and how important it is to generate content that speaks to your buyer in a language they can relate to and is relevant to them at...