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A key part of a successful and aligned sales and marketing team is to agree on the numbers. The revenue numbers required for you to hit plan, the number of deals you need to close, the number of proposals you need to submit, the number of sales qualified leads marketing need to pass to sales, the...
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Many smaller companies struggle with justifying their investments in marketing. If they are honest, often sales and marketing are lumped into the one department or under the one budget and if asked,...
3 min read
Achieving sales and marketing alignment makes your business grow faster, it allows you to close business more effectively and keep more customers. Misalignment is a common topic of conversation we...
4 min read
In case you hadn't noticed marketing is undergoing a revolution, the profession is in a state of enormous upheaval laid waste by deep budget and personnel cuts but more excitingly by genuine...
2 min read
Modern marketing is all about engaging with your target audience and creating some interesting content that they would find enjoyable or interesting to consume. Use your creative juices to develop...
4 min read
Marketing Sherpa have just released some interesting data from their B2B Benchmark survey.
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B2B marketers and their organisations are realising exactly how important eContent is to modern, effective and efficient eMarketing. So what distinguishes eContent from, well, good old fashioned...
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James Bond sits across the poker table from his arch enemy, the most recent incarnation of evil dreamt up by the over fertile mind of a Hollywood script writer. The evil mastermind extends a long...
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This blog regularly talks about the concept of the buyer's journey and how important it is to generate content that speaks to your buyer in a language they can relate to and is relevant to them at...
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World class marketing and sales automation technology and blisteringly effective processes will only get your sales and marketing function so far. That's right folks, people, with all of our flawed...
