Modern marketing is all about engaging with your target audience and creating some interesting content that they would find enjoyable or interesting to consume. Use your creative juices to develop interesting content and then leverage that content in as many ways as possible to engage with your audience. You will develop leads, convert prospects, increase website traffic, get found in searches and develop a reputation as a thought leader. Here are some top tips for getting found:
Marketing Sherpa have just released some interesting data from their B2B Benchmark survey.
B2B marketers and their organisations are realising exactly how important eContent is to modern, effective and efficient eMarketing. So what distinguishes eContent from, well, good old fashioned content without the "e"? In this article I argue that your eContent must have Relevancy, Interactivity, Context and Ease of access, hence R.I.C.E. (geddit?!) and discuss some key components for establishing and maintaining one of the most successful eContent tools, the business blog.
This blog regularly talks about the concept of the buyer's journey and how important it is to generate content that speaks to your buyer in a language they can relate to and is relevant to them at that particular point in their buying journey. But now here is a somewhat different twist. Figuring out to whom you wish to sell, and what strategy you should adopt when going to market is an important part of a firm's marketing planning and relies heavily on understanding your buyers IN RELATION TO THE MATURITY OF THE MARKET.
World class marketing and sales automation technology and blisteringly effective processes will only get your sales and marketing function so far. That's right folks, people, with all of our flawed DNA and dysfunctional, illogical behaviour still lie at the heart of most successful sales and marketing teams. Jim Collins in his wonderful book Good to Great, lists getting great people on the bus (and conversely those who aren't great, off the bus) is the first and most essential task for any firm that wants to go from good to great. If I may be a little self indulgent for a second (after all it is my blog) I like that! I find it wonderfully reassuring!
The really good news though, is that people have the power to change, they can learn, grow and adapt. They may not be great now but they can become great. This blog describes how we at g2m solutions go about helping and developing the sales and marketing teams we coach, which in conjunction with awesome planning and great tools form the essence of a high performance sales and marketing operation.