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In this second installment of our review of Marketing Sherpa's 2011 B2B Marketing Benchmark Study we turn our attention to how respondents rated the effectiveness of a number of marketing tactics for their organisation.
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Marketing Sherpa's 2011 B2B Marketing Benchmark Report is out and there are some telling findings. Its well worth the investment. I am writing a number of blogs to bring you some highlights and our...
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The use of business video is exploding as firms realise that this communication medium is an excellent way to engage with your target audience. Research from MarketingProfs has shown the video is...
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The results are in from Marketing Sherpa's latest survey of over 1,100 firms who use email marketing to communicate with prospects and they make interesting reading!
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Here is a great case study from the Marketing Sherpa archives. Its a classic story of how a brand that had low levels of recognition in its target market, coupled with a modest budget and lean...
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In B2B marketing, being a small fish in a big pond isn't fun. You get pushed around by the big fish, bullied, picked on, its tough to win in a fight. Think about the last time you were in a sales...
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A recent blog article from Hubspot focused on how Small and medium businesses should take the time to build credibility for their companies. They make the point that with emerging new media...
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If you are looking for ways to attract contacts and convert and nurture leads more effectively then this is the blog post for you!
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Marketing Sherpa recently asked 900 B2B marketers how they expected their marketing budgets to change for 2011. The answers tell us that the inbound marketing revolution is well and truly upon us....
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For those of you whose marketing campaigns involve driving prospects to a landing page on your website, inbound marketing specialists Hubspot have some sage words of advice to maximise lead...
