The results are in from Marketing Sherpa's latest survey of over 1,100 firms who use email marketing to communicate with prospects and they make interesting reading!
The results are in from Marketing Sherpa's latest survey of over 1,100 firms who use email marketing to communicate with prospects and they make interesting reading!
Here is a great case study from the Marketing Sherpa archives. Its a classic story of how a brand that had low levels of recognition in its target market, coupled with a modest budget and lean resources were able to achieve significant success with a 200% increase in website traffic and crucially, a tripling of traffic to leads and a doubling of leads that converted. You don't have to be a mathematical genius to imagine what that did to the company's bottom line. Makana solutions achieved sales and marketing alignment, something I have written about in earlier posts.
In B2B marketing, being a small fish in a big pond isn't fun. You get pushed around by the big fish, bullied, picked on, its tough to win in a fight. Think about the last time you were in a sales call and positioned your company's value proposition with a client. Did you have to say "Ahhh yes, we are like {insert name of your sector's dominant player} but cheaper/more flexible service/we bundle heaps of extra stuff for free"...sound familiar?
If you are looking for ways to attract contacts and convert and nurture leads more effectively then this is the blog post for you!
Marketing Sherpa recently asked 900 B2B marketers how they expected their marketing budgets to change for 2011. The answers tell us that the inbound marketing revolution is well and truly upon us. How does your firm's spending compare? Are you at the leading edge of Inbound Marketing adoption or more of a laggard. How are you planning to blend your outbound and inbound stategies? How do you think you stack up to your competition? Are you gaining a competitive marketing advantage? Or are they eating your lunch?
The results are in from Marketing Sherpa’s 2011 Benchmark Survey. Here is a summary chart of how B2B marketers rate their challenges.
A key part of a successful and aligned sales and marketing team is to agree on the numbers. The revenue numbers required for you to hit plan, the number of deals you need to close, the number of proposals you need to submit, the number of sales qualified leads marketing need to pass to sales, the number of contacts you need to tip into the top of your funnel and so on. Nothing new here but these particular measures are flawed in one important aspect, they describe YOUR sales journey, not your prospect’s buying journey.