2 min read
There have been some interesting discussions in the B2B marketing blogosphere recently about content marketing. Because content marketing done properly, provides your target audience with:
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2 min read
Marketing and maths are often thought of as like oil and water.
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Modern marketing is all about engaging with your target audience and creating interesting valuable content that they would find enjoyable or interesting to consume.
3 min read
Many of my clients and prospects are worried about blogging; they are concerned about the commitment; the loss of control over quality; there is some fear of the unknown i.e. I actually just don't...
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Calls To Action (CTAs) are relatively simple devices that are so often overlooked by b2b marketers in their inbound marketing campaigns. Getting quality traffic to your site can be hard work so you...
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One of the key challenges for B2B Marketers is to do a much better job of identifying and then closing the gap between an unqualified website visitor or lead who visits your landing page and...
3 min read
The results from a new survey of senior IT marketers by IDC's CMO Advisory Service team show some encouraging signs. After a bleak couple of years with Tech marketing budgets and head count being...
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Those of us who provide marketing services and solutions for B2B Marketers get to speak with many, many marketers and organisations during the course of a year. It's one of the best parts of my job.
3 min read
Let's face it - LinkedIn is just a little bit dull.
