2 min read
Do you know your B2B marketing maths?
Marketing and maths are often thought of as like oil and water.
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2 min read
Top content marketing tips that will get your business found
Modern marketing is all about engaging with your target audience and creating interesting valuable content that they would find enjoyable or interesting to consume.
3 min read
7 top tips for blogging for B2B Marketers
Many of my clients and prospects are worried about blogging; they are concerned about the commitment; the loss of control over quality; there is some fear of the unknown i.e. I actually just don't...
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B2B Marketers! Add Calls To Action (CTAs) to drive lead conversion
Calls To Action (CTAs) are relatively simple devices that are so often overlooked by b2b marketers in their inbound marketing campaigns. Getting quality traffic to your site can be hard work so you...
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Lead nurturing: Marketing Sherpa reveals shocking data
One of the key challenges for B2B Marketers is to do a much better job of identifying and then closing the gap between an unqualified website visitor or lead who visits your landing page and...
3 min read
IDC survey: Tech marketing budgets are bouncing back! But there's a twist.
The results from a new survey of senior IT marketers by IDC's CMO Advisory Service team show some encouraging signs. After a bleak couple of years with Tech marketing budgets and head count being...
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Why Lead Generation is a Waste of Time for B2B Marketers
Those of us who provide marketing services and solutions for B2B Marketers get to speak with many, many marketers and organisations during the course of a year. It's one of the best parts of my job.
3 min read
LinkedIn: Facebook's poor cousin or B2B Marketers dream marketing tool?
Let's face it - LinkedIn is just a little bit dull.
2 min read
How B2B Marketers Can Use Business Videos To Increase Leads
If you are looking for ways to attract and convert visitors and nurture leads more effectively, then this is the blog post for you!