2 min read
How B2B Marketers Can Use Business Videos To Increase Leads
If you are looking for ways to attract and convert visitors and nurture leads more effectively, then this is the blog post for you!
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1 min read
Inbound marketing adoption data; are you getting left behind?
Marketing Sherpa recently asked 900 B2B marketers how they expected their marketing budgets to change for 2011. The answers tell us that the inbound marketing revolution is well and truly upon us....
2 min read
Shocking new data on Australian SMB's use of the internet
There are some shocking statistics in new research from The MYOB Business Monitor regarding small businesses in Australia.
2 min read
Top 5 tough questions B2B Marketers should ask their marketing agency
Smart B2B Marketers know the power of their website to do more than simply look good and be their online brochure. Good site design, ongoing management and maintenance is about one thing and one...
1 min read
Using email to drive sales ready leads. New Marketing Sherpa data
It seems the top tactics used by firms to increase relevancy in their email marketing is changing! Typically firms have relied on segmenting their database along the lines of explicit data they knew...
2 min read
Top tips for B2B Marketers: Go green...recycle your leads!
A question. What should you do with prospects who have leaked from your sales funnel? That is, those folks who have expressed and interest in your products or services and yet, for one reason or...
2 min read
Lead Scoring: Turning prospects into profit
The internet is marvellous. What an incredible resource! Its no wonder every time you want to buy something you fire up Google and start typing. Research shows in the world of B2B over 80% of...
3 min read
Content Marketing; Top 10 "must do's" to deliver quality leads
Content marketing is the new face of B2B Marketing. Plain and simple. If you are a B2B marketer, you have to think about your content strategy and get it right, it's really that important.
1 min read
Australian B2B Marketers: Implement landing pages to drive leads
Here is some great data from Marketing Sherpa, showing results from a survey of 1,100 marketers. They rank how effective various tactics are for driving traffic to their site and converting them to...
2 min read
How to beat the business blogging blues
In earlier posts, we have established the case for content based marketing and have outlined some key principles behind creating effective content.