Smart B2B Marketers know the power of their website to do more than simply look good and be their online brochure. Good site design, ongoing management and maintenance is about one thing and one thing only, driving good quality leads for your business.
It seems the top tactics used by firms to increase relevancy in their email marketing is changing! Typically firms have relied on segmenting their database along the lines of explicit data they knew about their contact database, such as company size, industry sector and so on.
A question. What should you do with prospects who have leaked from your sales funnel? That is, those folks who have expressed and interest in your products or services and yet, for one reason or another, have chosen not to proceed.
The internet is marvellous. What an incredible resource! Its no wonder every time you want to buy something you fire up Google and start typing. Research shows in the world of B2B over 80% of purchasers feel they found their supplier, not the other way round. What a revolution!
Content marketing is the new face of B2B Marketing. Plain and simple. If you are a B2B marketer, you have to think about your content strategy and get it right, it's really that important.
Here is some great data from Marketing Sherpa, showing results from a survey of 1,100 marketers. They rank how effective various tactics are for driving traffic to their site and converting them to real leads. Top of the list is implementing unique, campaign specific landing pages and second is optimising the design and content for conversion.
In this second installment of our review of Marketing Sherpa's 2011 B2B Marketing Benchmark Study we turn our attention to how respondents rated the effectiveness of a number of marketing tactics for their organisation.
Marketing Sherpa's 2011 B2B Marketing Benchmark Report is out and there are some telling findings. Its well worth the investment. I am writing a number of blogs to bring you some highlights and our thoughts on what they mean:
