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Marketing Sherpa recently asked 900 B2B marketers how they expected their marketing budgets to change for 2011. The answers tell us that the inbound marketing revolution is well and truly upon us. How does your firm's spending compare? Are you at the leading edge of Inbound Marketing adoption or...
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2 min read
There are some shocking statistics in new research from The MYOB Business Monitor regarding small businesses in Australia.
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Smart B2B Marketers know the power of their website to do more than simply look good and be their online brochure. Good site design, ongoing management and maintenance is about one thing and one...
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It seems the top tactics used by firms to increase relevancy in their email marketing is changing! Typically firms have relied on segmenting their database along the lines of explicit data they knew...
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A question. What should you do with prospects who have leaked from your sales funnel? That is, those folks who have expressed and interest in your products or services and yet, for one reason or...
2 min read
The internet is marvellous. What an incredible resource! Its no wonder every time you want to buy something you fire up Google and start typing. Research shows in the world of B2B over 80% of...
3 min read
Content marketing is the new face of B2B Marketing. Plain and simple. If you are a B2B marketer, you have to think about your content strategy and get it right, it's really that important.
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Here is some great data from Marketing Sherpa, showing results from a survey of 1,100 marketers. They rank how effective various tactics are for driving traffic to their site and converting them to...
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In earlier posts, we have established the case for content based marketing and have outlined some key principles behind creating effective content.
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In this second installment of our review of Marketing Sherpa's 2011 B2B Marketing Benchmark Study we turn our attention to how respondents rated the effectiveness of a number of marketing tactics for...
