1 min read
Read this excellent article how one Chief Marketing Officer at a Security Application firm managed to increase the quantity and quality of their leads by 12%." Twelve percent," I hear you say, "not bad, but hardly astounding." Until you realise that his b2b marketing budget for that same year,...
READ THE ARTICLE3 min read
The setting: A (decent) coffee shop in any business district in any city in the world.
2 min read
You might be forgiven for believing that somewhere buried in the avalanche of publicity surrounding social media that there has to be value in building up a loyal following on Twitter. I mean good...
1 min read
I get frustrated when I hear folks talk about inbound and outbound marketing, or more popularly in recent time, inbound VS outbound marketing as if they are mutually exclusive. Why you may ask?...
2 min read
My old Dad used to say, with tongue firmly planted in cheek, the three "R"s that underpinned the education system were Reading, 'Riting, and 'Rithmatic. (which is probably why he was a Solicitor not...
2 min read
As B2B marketers, we have to figure out how to create value, whatever that may be, with potential buyers of our product or service, at precisely the "right time". If we do that, our chances of real...
2 min read
It is simply impossible to read a marketing article these days without someone expressing an opinion about social media. I have actively avoided blogging about this phenomenon up to this point...
1 min read
In my recent blog, "The role of inbound marketing in understanding your buyers", I talked about the importance of developing an inbound marketing strategy that positions you in the minds of your...
1 min read
A recent Marketing Sherpa survey found that, when in purchasing mode, 80% of customers felt they had found their supplier rather than their supplier finding them.
2 min read
Selling and marketing teams in the B2B world (or business to government world) need to acknowledge some fundamental truths about the way the B2B buyer buys.
