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World class marketing and sales automation technology and blisteringly effective processes will only get your sales and marketing function so far. That's right folks, people, with all of our flawed DNA and dysfunctional, illogical behaviour still lie at the heart of most successful sales and...
READ THE ARTICLE1 min read
Read this excellent article how one Chief Marketing Officer at a Security Application firm managed to increase the quantity and quality of their leads by 12%." Twelve percent," I hear you say, "not...
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The setting: A (decent) coffee shop in any business district in any city in the world.
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You might be forgiven for believing that somewhere buried in the avalanche of publicity surrounding social media that there has to be value in building up a loyal following on Twitter. I mean good...
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I get frustrated when I hear folks talk about inbound and outbound marketing, or more popularly in recent time, inbound VS outbound marketing as if they are mutually exclusive. Why you may ask?...
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My old Dad used to say, with tongue firmly planted in cheek, the three "R"s that underpinned the education system were Reading, 'Riting, and 'Rithmatic. (which is probably why he was a Solicitor not...
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As B2B marketers, we have to figure out how to create value, whatever that may be, with potential buyers of our product or service, at precisely the "right time". If we do that, our chances of real...
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It is simply impossible to read a marketing article these days without someone expressing an opinion about social media. I have actively avoided blogging about this phenomenon up to this point...
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In my recent blog, "The role of inbound marketing in understanding your buyers", I talked about the importance of developing an inbound marketing strategy that positions you in the minds of your...
1 min read
A recent Marketing Sherpa survey found that, when in purchasing mode, 80% of customers felt they had found their supplier rather than their supplier finding them.
