2 min read
Why you must align B2B marketers and sales with your buyers
Selling and marketing teams in the B2B world (or business to government world) need to acknowledge some fundamental truths about the way the B2B buyer buys.
READ THE ARTICLE
2 min read
Do you have explicit recycling tactics in your marketing campaigns?
A question. What should you do with prospects who have leaked from your sales funnel? That is, those folks who have expressed and interest in your products or services and yet, for one reason or...
1 min read
Is your buyer in pain?
So has your buyer really got a problem? More importantly do they know they have a problem? If the answer to either of these questions is "No", then you should be thinking VERY carefully about whether...
1 min read
Sales and marketing Alignment: Focus your team on "The Buyer"
Much has been written about the importance of your go-to-market team (sales and marketing) understanding the mind of your client, the buyer, to market and sell successfully. It's all the more...