g2m Solutions have developed a number of pieces of content for B2B Marketers that are available for download for free in our Resource Centre. Here are some examples:
- Do you want to know more about how to use high value content to attract and nurture leads?
- Are you interested in learning more about the revolution sweeping B2B marketing departments across the globe - Inbound Marketing?
- Would you like to read about business blogging best practices?
- Are you using business video to help attract and nurture leads in your marketing tactics?
Check out this short video on the new rules of B2B Marketing. Inbound Marketing!
Current Articles | RSS Feed
In many organisations, it's an eyebrow-raising moment when the words "marketing" and "maths" are uttered in the same sentence.
Many marketers are blissfully ignorant of the harsh realities of business, revenue and profits, making decisions based on instinct whilst the sales team huff and puff about how marketing live in cloud cuckoo land, not the real world of monthly targets. CEOs and CFOs allocate the marketing budget as a cost centre and scoff at the idea of a marketer taking a seat at the boardroom table.
Read More
What happens to prospects when they leak from your funnel? I'm talking about people who have expressed interest in your products or services, but somewhere along the line they dropped off the radar.
The issue of leaked leads is not a pleasant conversation for most organisations, particularly for the sales team. It's understandable, most people would prefer to discuss successes. It's better to focus on why we have won, not why we have lost, right?
There are a myriad of ways to fail at blogging for business, in fact, too many! So we had to hack down this list to the top thirteen:
Failing to plan is planning to fail. Therefore, in order to fail at blogging, you must avoid planning at all costs. This means no keyword research, no editorial calendars and giving no thought whatsoever to post topics. The aim here is to stumble through the dark without even the remotest sense of direction.
New data from a Marketing Sherpa survey of more than 1,500 search marketers has revealed that more than 50% of CMOs see content creation as a very effective tactic to improve SEO rankings. Keyword research followed closely behind, with 43% finding this strategy very effective. External link building has slid to 5th place, with 35% rating it as very effective.
This data comes in the wake of Google’s ‘Penguin’ algorithm update, the latest in a series of updates designed to combat web spam and reward websites with high quality content. Consequently, we predict that ‘old school’ SEO tactics will fall further out of favour and that content, link quality and social signals will be the most significant indicators of authority.
But what are the implications for B2B marketing?
Just when us B2B marketers were getting comfortable with social media networks like Twitter, Facebook, Google+ and Linkedin, out comes a new contender for our time - Pinterest. Now if Pinterest were insignificant, and it was about as popular as Google's Buzz (sorry Google!), we'd probably leave it be until we were sure it was worth investing time in. But alas, as of February 2012, Pinterest reported 10.4 million users, with each visitor averaging 97.8 minutes on the site, 83% of which are 18-34 year old females.
This is when we sat up and took notice.
It's just SO tempting for B2B marketers to want to target large juicy market segments and market an ever increasing portfolio of products to that audience.
The cold hard truth is that there is nothing less likely to succeed. When we are planning campaigns with our clients, I often get quizzical looks at this point. Surely the larger the market the better? There are more potential customers, that just has to be a better place for us to fish! Doesn't it?
Many B2B marketing professionals see guest blogging primarily as an opportunity to increase referral traffic. The dream is to attract hordes of new website visitors by having a post published on a big blog with thousands of readers. The idea is that a proportion of these readers will visit your website by clicking on links in your article; and, consequently, a proportion of these visitors will then become loyal readers, subscribers and even leads. What more could B2B marketing professionals want? A lot.
The decision to invest in social media as a B2B marketing tool almost always boils down to three words: return on investment.
According to data compiled by Economist Intelligence Unit, 45% of businesses stated that the inability to prove ROI was the biggest roadblock to social media investment.
But the "I can't measure ROI," excuse no longer cuts it.
It's easier than you think to successfully fail on Twitter. In fact, there are many organisations that have already achieved great success in failing to utilise the blue bird for B2B marketing.
By following these proven tactics, employed by the very best failers, you can fail on Twitter too!
In a face-to-face meeting, sales professionals can easily scan the room for non-verbal cues that indicate who is acting in what role. By observing body language, they can quickly determine who defers to whom, who asks questions, and who’s interested in what topics, allowing them to adjust their behaviour accordingly.
