"The Growth Blog" - A resource for B2B Business leaders & marketers

Why You Need to Renovate Your Sales and Marketing Teams Processes

For the next couple of months we’ll embark upon a series of articles that will take you through ways you can work towards smart, profitable and sustainable growth for your small to medium sized business. How? By redeveloping your sales and marketing teams processes. Too often business leaders don't take the time to regularly review which sales and marketing processes need tweaking in order to deliver optimal results. We're all guilty of a 'set and forget' mentality sometimes. So let's work through this together, and see what could do with a bit of a renovation. 

Topics: b2b marketing buyer personas marketing roi B2B marketing strategy sales and marketing alignment buyer centricity b2b sales marketing teams, leadership CEO Tips for CEOs, website design

How relationship and database marketing influence product development and business growth

New product development can contribute to better business growth and higher lead generation. If your business can effectively utilise the data you've collected from your customers to create a stronger relationship with them, it's a strategy worth considering. Ready to know more?

Topics: lead generation b2b sales b2b marketing strategies business growth

Making the switch: How to target new markets with your existing product

If growth within your market sector is dwindling and you feel like you have exhausted your pool of potential customers, perhaps it is time to look at expanding your horizons. To do this, you need to find and sell to a totally new set of buyers who currently know absolutely nothing about you. This can only be achieved through a rock solid marketing strategy that revolves around clever market research.

Topics: buyer personas b2b marketing strategies new markets

Are your B2B marketing strategies aligned with growth plans for next financial year?

There is big opportunity for growth next financial year. If you're serious about it than it's time to rethink your b2b marketing strategies. According to the Australian government’s 2016-2017 federal budget, Australia is growing faster than all major advanced economies and well above the OECD average. The economy is forecast to grow by two and half percent in 2016-17 and three percent in 2017-18. Cutting taxes for small and medium size enterprises, support for new start-up businesses and opening up export opportunities are just some of the proposed items in the national plan to transition the economy from the mining boom to a stronger, more diversified nation. In the business world, B2B marketing strategies work in similar fashion - and there’s a number of different approaches you can take to reach your goals. Over the next four weeks, we will be discussing H. Igor Ansoff’s four marketing strategies (market penetration, product development, market development and diversification) and how you can apply these concepts to help you evaluate and determine the next stages your company must take in order to grow.

Topics: Inbound Marketing b2b marketing strategies business growth Inbound Sales

The 4 Major Buyer Roles you may encounter in a complex B2B sale

In B2B selling a sales rep may not meet a prospect face to face until they are well into the later stages of their buyer's journey. So when it comes to the crunch, the sales rep needs to be able to identify straight away what type of buyer role the prospect has taken up, and cater communication to their specific concerns. In this SlideShare we explain how a sales rep can get their deal across the line by exploring the top four buyer roles and what's important to them.

Topics: b2b marketing buyer personas buyer behaviour buyer's journey b2b sales

Website Design: Tests to do before going live with your launch pad site

Now that you’ve learned the basics of Growth Driven Design (GDD) and become a pro at this dynamic approach to website design, you are ready to launch your new site right? Wrong. Keep in mind that even though the GDD methodology suggests a “shortened” launch time, you want to properly prepare for it and make sure you're not throwing all that hard work out the door. In this week's blog, we thought it would be valuable at this stage to share a great Hubspot post we've found that covers 14 essential actions you need to consider before taking that baby live. These are cruical steps in ensuring your new website is a success.

Topics: growth driven design website design

Website design success story: Why Growth Driven Design works

Over the past 7 weeks we’ve been talking about an innovative new website design process called 'Growth Driven Design' (GDD) and how it can help your business’s website increase leads, views, conversions and ROI based on real time data that shows you how your customers are actually using your website. This week, we are sharing an infographic about one of our own clients that we recently worked with to implement a redesign of their existing functional, yet dated website using GDD – and the results were AMAZING!

Topics: growth driven design website design

Website Design: Completing the cycles for a Growth Driven Designed website

Last week we covered the first cycle in the Growth Driven Design continuous improvement approach which revolved around planning out what action items you were going to implement into your launch pad website. This week we’re going to explore the remaining three cycles of this website design approach. These include developing (making the changes live on your website), learning (reviewing the performance of those changes) and transferring (sharing impactful information you’ve learned to other departments). Let’s dive in, shall we?

Topics: growth driven design

Website design: Growth Driven Design Cycle – Continuous Improvement

Whether you’re designing your first website, or just not seeing the results promised by your current website – Growth Driven Design (GDD) has the answers you are looking for. If you've just joined us, we are in our 6th week discussing this innovative, new website design concept, so be sure to check out the introduction to GDD, problems with the traditional website design processGDD's three foundational pillars, what's involved in Phase 1 planning, and the importance of wish lists. In this week's blog, we discuss what you need to do once you've launched your launch pad website and how you will start your ongoing cycles to continuously trial, learn and evolve your website.

Topics: website desgin growth driven design

Growth Driven Design: Why a wish list is critical for website design

Are you a business owner with a website that needs redesigning? You might have seen a competitor's site that had all the latest features, a modern look and thought - 'I want that!' If you can relate, you're in the right place. So far we’ve introduced Growth Driven Design, explained why the traditional website design process is flawed, discussed the three foundational pillars of GDD and what the GDD Phase 1 strategy planning session should look like. 

Once you come to the conclusion that your website needs a revamp it's time to think - if money was no object - what amazing elements would you include? Now it's time to write your wish list! In this week's blog, we cover the steps to developing a wish list and why this is critical in the website design process.

Topics: website desgin growth driven design