Cutcher and Neale is a top 40 accounting firm based in Newcastle, NSW. They have a significant marketing team, but they still had a challenge. They had made the decision to purchase HubSpot software, and were using it as their marketing automation, CRM & CMS tool. But knew they weren't getting the most from their investment and struggled to use it to its full potential on a day-to-day basis.
The marketing team wanted to streamline and coordinate their multiple marketing efforts including:
- Website page building
- Social media management
- Content marketing
- SEO and keywords
- Regular reporting
Here's what they did...
g2m Solutions training
The team at Cutcher & Neale along with g2m Solutions held a series of short calls to really dig into the team's collective skill gaps or areas they wished to optimise. Through this process, we identified the 8 key points of focus for the training.
g2m was then able to create a customised HubSpot training course, based on their specific needs. We split up the training over two half-day sessions to give the team plenty of time for hands on exercises, enquiry based learning and to digest the large volume of information we were asking them to absorb.
The items covered with the team included the following HubSpot’s key features:
- Contacts & Lead Management
- Website Pages & Optimisation
- Inbound Marketing Campaigns
- Lead Nurturing
- Emailing
- Blogging & SEO
- Social Media
- Reporting
The training sparked many discussions between the members of the Cutcher & Neale team. We could see these creative minds were starting to understand how they could utilise HubSpot to its maximum potential. As trainers there are few things more rewarding than seeing a team of marketers understanding the impact they could have on the business.
After the two-days the team felt more confident and excited to optimise HubSpot and really get stuff done. Here are some comments:
Listen to what Madeleine, the Marketing Coordinator had to say about the training...
Here's what other delegates said...
"I really enjoyed workflows, I am excited to try it out. My main takeaways from the training were learning about blogging and lead nurturing as well as some of the more technical aspects of HubSpot."
"The trainers created a professional, fun and enthusiastic environment for our HubSpot training. They had expert knowledge on some difficult topics. Great take away notes too."
"Really worthwhile training, so glad we found you!"
If you or your team need Inbound Marketing and/or HubSpot training or support, just reach out to the team at g2m for a customised training course for your firm.
