This blog was originally posted by our colleagues at HubSpot and Kuno Creative.
When it comes to marketing tactics, unfortunately there are no "Best before" dates. But that doesn't mean what worked last year -- or even last week -- will work today. In fact, some of the most popular digital marketing trends have reached the end of their shelf life and are well beyond their expiration dates.
Here is a list of B2B Sales & Marketing Strategies for 2018
We are already half way through 2017 so here are some of the top B2B Marketing trends that are gaining momentum this year. But beware...just because it is trendy does NOT mean its effective! Before selecting tactics always follow these steps:
Step 1: Strive to understand your customer and their buying journey before you decide what tactics to use. When you understand your customer and their pain points you're more likely to select marketing tactics that better engage your customer.
Step 2: Every marketing strategy and set of tactics must have clearly defined goals that tie back to the businesses overall success. It's key to be able to demonstrate the contribution your B2B marketing investments are making to the businesses overall success.
One Key ingredient to grow your business is marketing success by aligning your marketing strategy with your business goals. Having a clear and measurable sales and marketing strategy to succesfully grow your sales and marketing leads is more important now than ever before, due to competition and the buyers process of researching online to make their decision!
Cutcher and Neale is a top 40 accounting firm based in Newcastle, NSW. They have a significant marketing team, but they still had a challenge. They had made the decision to purchase HubSpot software, and were using it as their marketing automation, CRM & CMS tool. But knew they weren't getting the most from their investment and struggled to use it to its full potential on a day-to-day basis.
