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Calls To Action (CTAs) are relatively simple devices that are so often overlooked by b2b marketers in their inbound marketing campaigns. Getting quality traffic to your site can be hard work so you should spend some effort to keep them there, nurturing the lead, engaging with them further and pulling them down the funnel towards making a purchasing decision.
Is it really good enough to end your blog article with a generic "what do you think?" and hope for a flood of comments? How much better to end the blog with a well designed, clear CTA button with an offer of value to the reader.
Here are some ideas for generating compelling CTAs.
CTAs are just one of a number of techniques that attract and nurture visitors to your site. Inbound marketing is the discipline that applies a powerful methodology to generating leads for your business. If you would like to know more about this powerful new force sweeping marketing departments around the world download this free whitepaper on the Inbound Marketing Revolution.
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