Authenticity Over Algorithms: Winning B2B Content in the Age of Skepticism
Business decision-makers no longer believe what they read, hear and see by default. Global social platforms, media outlets and even some of our world...
3 min read
Chris Fell
28/11/2011 3:16:00 PM
Getting your website found by your target audience is step #1, task #1 and job #1 for almost all B2B marketers. Without traffic the best nurturing campaigns, white paper offers, calls to action and so on will be underutilised. You will be relying on your ever decaying, horribly expensive to maintain, outbound email list and no self respecting B2B marketer should do that.
Optimising your site for the search engines, and getting ranked in the top 3 for your chosen keywords is how you achieve a consistent flow of fresh new visitors and prospects to your site.
But on page SEO, such as header tags, optimised page URLs, and keyword rich text is only a relatively small part of the process that marketers or their agencies must go through. Off page SEO otherwise known as link building is the single most important task marketers can focus on to improve their search rankings.
Here is a great article from Kuno Creative on the top 15 tasks you can undertake to build your inbound links.
According to SEOmoz, inbound links still account for up to 42% of a website’s ability to rank, far more than any other factor. As a result, actively deploying a link building campaign is critical for any SEO deployment. Below are 15 effective link building techniques that won’t get you in trouble with Google.
Feel free to share additional SEO link building techniques below.
But don't underestimate this task; link building is a long and time consuming process requiring a lot of research, emails and phone calls to "likely linkers".
What are your top tips and techniques for off page SEO?
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