Blogging is one of the single most powerful marketing tactics to drive traffic to your site AND, if done properly start to convert those visitors to genuine leads.
Here's why:
- Every blog page is considered new content by the search engines. Search engines favour new content over old content.
- if you write a blog you have generated an important marketing tool. Leverage this asset by offering to guest blog on reputable partners and recognised industry sites. This builds PRICELESS inbound links to help your business rank higher with the search engines.
- Every blog is an SEO opportunity for your targeted keywords. This can only help in attracting and interesting qualified prospects to your website.
- A good blog is another gateway to
the top of your sales funnel. Good B2B Marketers will use their blog to add calls to action to promote white papers, articles, webinars and other marketing activities. (Like this button here! Click on it, go on, I know you want to!). High value assets such as eBooks to white papers are often put behind short forms that ask questions to help you qualify real opportunities for your sales team.
- Blogging gives your business visibility as a thought leader. So much research is done online by buyers before they ever engage with a vendor, blogging gives you a chance to influence a buyer's thinking early in the buying cycle.
- Blogging helps your business to engage in a conversation with your customers and prospects. It can takes some time to achieve and requires perseverance, but by including a comments section on your blogging platform and asking your readers to contribute their views you can trigger a useful and interesting debate around the topic of your blog.
- Blogging helps shape your company’s online reputation.
- A regular blog will keep your customers and prospects coming back to your website for more insights, knowledge and expertise to help them in their decision making process.
- Your blog content becomes an ongoing online digital asset to your business unlike a direct mailer or brochure that becomes outdated. A blog remains searchable delivering value to your buyer's sometimes years after the blog post was written.
- A blog can include many different media simply so you can add video, photos, presentations and not just text to keep your content interesting for your target audience.
If you would like to read more, why don't you download this free eBook on business blogging best practices.