3 min read
5 Ways to Align Your Sales and Marketing Teams
Alignment between Sales and Marketing has been a challenge for organisations through the ages. Now, fundamental changes in your buyer's behaviour are increasingly creating misalignment between these...
3 min read
Goldilocks and The Three Stages of Lead Generation
Just like Goldilocks' quest to find the porridge that's just right, the challenge for marketers is to get the temperature of their content just right - not too cold and not too hot.
3 min read
The Three Main Challenges To Effective B2B Lead Generation
Lead generation is a key role of B2B marketing in today’s increasingly competitive business environment. Of course, in such an environment, the race to generate leads is always on, and marketing is...
2 min read
18 Signs You Should Sack Your Marketing Director
As a business owner, you don’t know as much as you need to in order to market your business successfully, that’s why you hired a Marketing Director. But sadly, even in-house Marketing Directors may...
3 min read
How to Set the Right B2B Marketing Budget
As we all know, there is no one figure deemed to be the best marketing budget. It’s an amount relative to the organisation, its resources and its target objectives.
4 min read
Costs of Top B2B Lead Generation Tactics
Through their recent research, Marketing Profs uncovered the top challenges for B2B marketers this year:
2 min read
Does email marketing produce a ROI for B2B businesses?
Email marketing = SPAM. That’s the perception of email marketing nowadays. More and more business owners are led to believe that email marketing delivers little or no ROI. But is this really true?...
3 min read
8 Signs You’re Wasting Good Money on Social Media
Ever wondered if social media is all a bunch of hogwash? Ever thought that your Tweets, LinkedIn updates and Facebook posts are useless content that get you nowhere? I’m sure you have. And at one...
2 min read
The Online Advertising Dilemma: Wasteful or Useful?
With the rising popularity of social media marketing, the buzz about online advertising seemed to have died down. But has it really lost its value?