3 min read
Being a business owner, you may have a b2b marketing team or a b2b marketing professional responsible for handling all marketing tasks in your business. You allocate a certain proportion of your company-wide budget for marketing, review a new digital marketing campaign proposed by the team and give...
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Alignment between Sales and Marketing has been a challenge for organisations through the ages. Now, fundamental changes in your buyer's behaviour are increasingly creating misalignment between these...
3 min read
Just like Goldilocks' quest to find the porridge that's just right, the challenge for marketers is to get the temperature of their content just right - not too cold and not too hot.
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Lead generation is a key role of B2B marketing in today’s increasingly competitive business environment. Of course, in such an environment, the race to generate leads is always on, and marketing is...
2 min read
As a business owner, you don’t know as much as you need to in order to market your business successfully, that’s why you hired a Marketing Director. But sadly, even in-house Marketing Directors may...
3 min read
As we all know, there is no one figure deemed to be the best marketing budget. It’s an amount relative to the organisation, its resources and its target objectives.
4 min read
Through their recent research, Marketing Profs uncovered the top challenges for B2B marketers this year:
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Email marketing = SPAM. That’s the perception of email marketing nowadays. More and more business owners are led to believe that email marketing delivers little or no ROI. But is this really true?...
3 min read
Ever wondered if social media is all a bunch of hogwash? Ever thought that your Tweets, LinkedIn updates and Facebook posts are useless content that get you nowhere? I’m sure you have. And at one...
