4 min read
5 Reasons Your B2B Marketing Strategy Didn't Work in 2013
It’s time to reflect on the past 12 months to figure out how your business can improve in 2014.
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3 min read
Is your business' lead and revenue generation at boiling point?
I was at a business planning workshop last week given by the Equus Group where we watched a short 2 minute video called 212 Degrees that set the scene for the day’s events.
2 min read
The digital marketing disconnect: The vaccum facing business leaders
"There is a digital disconnect in executive ranks, a leadership vacuum created by a mismatch between expertise and authority." So says Jake Scrofman in The Harvard Business Review Blog.
2 min read
How good agencies should help transform your revenue generation
When you think about your marketing partners, do you think to yourself, "I really need a firm that can transform my business." (As a business owner or leader its possible you dont even speak with...
4 min read
5 Ways To Use Technology & Tactics For B2B Lead generation
To say that technology has changed lead generation would be a massive understatement. Technology has revolutionised B2B lead generation - it has transformed the buyer’s way of thinking and made many...
2 min read
Why business leaders must shift budgets from sales to marketing
The simple answer to this question is because the way your customers are buying is changing.
4 min read
The business leaders 7 step guide to website redesign
For business owners and their marketing managers, the role of the firm's website has fundamentally changed. A firm's website is a key asset in generating a consistent stream of leads for the sales...
2 min read
Why marketers are now your best salespeople
I know I'm beginning to sound like a broken record: But the research we read from many marketing research firms such as Forrester, Gartner and IDC tells the same story over and over again.