2 min read
As a business owner, you don’t know as much as you need to in order to market your business successfully, that’s why you hired a Marketing Director. But sadly, even in-house Marketing Directors may not be the best move - some of them are stuck in their ways or not aware of current developments.
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3 min read
As we all know, there is no one figure deemed to be the best marketing budget. It’s an amount relative to the organisation, its resources and its target objectives.
4 min read
Through their recent research, Marketing Profs uncovered the top challenges for B2B marketers this year:
2 min read
Email marketing = SPAM. That’s the perception of email marketing nowadays. More and more business owners are led to believe that email marketing delivers little or no ROI. But is this really true?...
3 min read
Ever wondered if social media is all a bunch of hogwash? Ever thought that your Tweets, LinkedIn updates and Facebook posts are useless content that get you nowhere? I’m sure you have. And at one...
2 min read
With the rising popularity of social media marketing, the buzz about online advertising seemed to have died down. But has it really lost its value?
3 min read
Does your business have the right mix of skills to ensure marketing’s success? Often businesses don’t know the skills that effective marketing entails. Or worse, they think they have marketing all...
3 min read
Last year, content marketing spread like wildfire. Now, over 91% of B2B marketers are currently using content marketing, according to a survey by the Content Marketing Institute. And even more...
