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The Online Advertising Dilemma: Wasteful or Useful?
With the rising popularity of social media marketing, the buzz about online advertising seemed to have died down. But has it really lost its value?
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Key Skills You Need for Effective Inbound Marketing in 2014
Does your business have the right mix of skills to ensure marketing’s success? Often businesses don’t know the skills that effective marketing entails. Or worse, they think they have marketing all...
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How much does content marketing actually cost?
Last year, content marketing spread like wildfire. Now, over 91% of B2B marketers are currently using content marketing, according to a survey by the Content Marketing Institute. And even more...
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How to Grow Your Business Using the Content Marketing Domino Effect
I love those crazy Youtube videos where dozens of (usually nerdy) students have spent weeks crawling around on hands and knees laying out hundreds of thousands of dominoes, all in preparation for the...
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Do you need marketing automation? Ask yourself these 9 questions!
Marketing automation has been around for several years now. Some businesses swear by it, while others haven’t even taken a free trial. So, would marketing automation benefit your business enough for...
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Can Social Media Actually Produce Leads and Sales for B2B Businesses?
Social media for B2B, a waste of time or an untapped source of sales? Is it really worth the investment? A recent study by the Content Marketing Institute (CMI) and Marketing Profs uncovered that...
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5 Common Marketing Fails That Stop B2B Business Growth
Growth – the goal every business sets out to achieve. Marketing has been one of the key components of every business’ growth plans and strategies for as long as we’ve known. A good marketing plan and...