2 min read
The latest report on the state of B2B content marketing and the predicted trends for 2014 has just been released by the Content Marketing Institute and Marketing Profs. The next few blogs we release will deal with these important findings and their influence on the future of B2B marketing. We will...
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3 min read
Content marketing's star continues to rise in its role as a key tactic for lead generation. B2B businesses need to address the increasing importance of content marketing according to just-released...
3 min read
The increasingly digital world in which we all live is a giant portal of buying information and data; a tsunami of content at the fingertips of any purchaser with an Internet connection, which lets...
3 min read
We are well and truly in the era of the online buyer. Every business needs to understand how buyers commence their buying journey and how to exert influence over that journey each step of the way.
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Is one of the 6 most common illnesses associated with B2B marketing affecting the overall health of your business? Check out our lighthearted infographic!
5 min read
On average, customers will will contact a sales rep after they have independently completed about 60% of the purchasing decision process.
3 min read
B2B Business Growth Essentials A major challenge for business owners is knowing where to invest their hard earned profit in order to grow their business. Here are our top four areas in which modern...
2 min read
Hubspot has just rolled out their exciting new software for customers. The update is sure to help streamline your marketing campaigns, making it easier for you to attract leads, generate sales and...
3 min read
Odds are you have probably heard of this marketing term by now: paid, owned and earned media. But what on earth does it mean? And how does it get you more leads?
Chris Fell