NEWS & ARTICLES

A resource for B2B Leaders, Marketers, Sales & Service Professionals.

 

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3 min read

Recycle your B2B Marketing: Outbound marketing the inbound way

Picture of Chris Fell Chris Fell:

Marketing's job is to generate leads that convert to revenue. End of story. The bottom line.

inbound marketing lead generation marketers b2b marketing
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4 min read

Essential Writing Skills for Modern B2B Marketers

Christabelle Tani:

content marketing online marketing marketers b2b marketing website marketing persuasion
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2 min read

How NOT to be Agile for B2B Marketers

Christabelle Tani:

marketers b2b marketing strategy agile marketing
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4 min read

How to transform your B2B marketing capabilities - DIY or Outsource?

Picture of Chris Fell Chris Fell:

In the world of businesses that sell to other businesses (B2B), marketing should have one primary focus:

inbound marketing online marketing marketers b2b marketing business owners website marketing
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3 min read

Refresh your marketing - Build a lead generation engine using your website

Picture of Chris Fell Chris Fell:

Is your business trying to make sense of all this new fangled {insert your chosen word - inbound/digital/online/website/internet} marketing?

lead generation content marketing marketers b2b marketing website marketing reporting
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4 min read

A Website Personality Quiz for B2B Marketers

Christabelle Tani:

inbound marketing lead generation content marketing online marketing marketers b2b marketing buyer personas website marketing user experience
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3 min read

How to build the case for an inbound (digital) marketing budget

Picture of Chris Fell Chris Fell:

marketers b2b marketing strategy HubSpot business owners marketing automation reporting
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3 min read

Content marketing from start to finish (a B2B Marketer's journey)

Christabelle Tani:

lead generation content marketing marketers
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2 min read

Thinking about B2B content marketing? STOP!

Sarah Pern:

Content marketing can be a huge time sink when you are writing blog post after blog post to generate nothing in return. With everyone creating content it is easy to think that you can just jump in...

content marketing marketers business owners
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4 min read

3 Google Tips For Improving Your Search Engine Ranking

Christabelle Tani:

Attracting buyers to your site through SEO is becoming harder, thanks to search ranking getting way smarter and more and more personalised to the searcher.

inbound marketing lead generation marketers b2b marketing seo build awareness
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