2 min read
New research: Marketers report strong switch to inbound marketing
Chris FellHere is a short summary slideshare presentation on the results of a very large survey of marketers carried out by Hubspot. It provides a treasure chest of great data for marketers and particularly...
4 min read
How to build buyer personas that work: A B2B Marketer's guide
Content marketing is rightly undergoing a renaissance. It's seen as the key to engaging with your target audience when your buyers are (almost) all going online to commence their buying journey (over...
2 min read
Cold Calling vs. Warm Calling: What's Best for B2B Marketers?
Derek Singleton of Software Advice - a marketing automation software review firm - recently hosted a live Google+ debate titled, “Does Cold Calling Still Work?” to discuss amongst a panel of...
3 min read
Being Human: The Best B2B Marketing Strategy
As online marketing grows up, buyers are smarter than ever before about how they're being marketed to - meaning they're much less receptive to marketing messages. This presents a challenge for B2B...
3 min read
How to become a B2B marketing Casanova: An infographic
Moving your B2B leads through the buying process is like courting your true love!