3 min read
Online persuasion is no easy task. It requires much time and effort from the B2B marketer. Not only are you dealing with a number of buyers, but you're dealing with a long time frame.
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Blogging is the #1 tool for attracting and influencing visitors to your website. Google's search engine loves sites where content is always changing and being updated. Blogs are perfect vehicles for...
B2B marketers are time poor, making effectiveness and efficiency of utmost importance. Social media should be an integral part of any marketing strategy today, but managing it can be time consuming...
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Most B2B marketers have understood the vital role that content plays in modern marketing. Some argue it has ever been thus and largely, they are correct. But many B2B marketers are struggling to...
1 min read
Here are a list of the most popular blogs in 2012, defined as those most read by our loyal subscriber base of over 1,200 B2B Marketers from around the world.
Watch our video blog on how Google's Panda and Penguin updates to their search algorithm have changed SEO and how B2B marketers must respond if they want to rank in search results.
2 min read
More and more organisations are reaping the rewards of an investment in marketing automation technology.
2 min read
With the shift to inbound or pull marketing well underway, there is also a shift in the marketing skillsets required to get the job done.
3 min read
There is ongoing debate surrounding the effectiveness of PPC for B2B marketers, as well as the effectiveness of PPC in general.
