3 min read
If you try to sweep video under the rug, dismissing it as a passing fad that doesn't apply to you because "we're B2B, not B2C", then you're in danger of missing the boat.
READ THE ARTICLE
Filling the sales pipeline with qualified leads is really tough if your business is invisible to your target buyers. Finding out where your buyers are hanging out online, what they are searching for...
4 min read
B2B marketers who are in touch with the needs of their buyers understand the key role that interesting, valuable, engaging, creative content plays in initial engagement and the subsequent development...
4 min read
The other day I was auditing a client's website for optimisation opportunities when an interesting idea struck me; each web page has its matching funnel stage.
3 min read
Times are changing and successful B2B marketers need to stay ahead of the online marketing game.
3 min read
Online persuasion is no easy task. It requires much time and effort from the B2B marketer. Not only are you dealing with a number of buyers, but you're dealing with a long time frame.
Blogging is the #1 tool for attracting and influencing visitors to your website. Google's search engine loves sites where content is always changing and being updated. Blogs are perfect vehicles for...
B2B marketers are time poor, making effectiveness and efficiency of utmost importance. Social media should be an integral part of any marketing strategy today, but managing it can be time consuming...
Chris Fell
