3 min read
Most B2B marketers have understood the vital role that content plays in modern marketing. Some argue it has ever been thus and largely, they are correct. But many B2B marketers are struggling to build a cohesive content marketing strategy. Have you nailed your organisation's content marketing plan...
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1 min read
Here are a list of the most popular blogs in 2012, defined as those most read by our loyal subscriber base of over 1,200 B2B Marketers from around the world.
Watch our video blog on how Google's Panda and Penguin updates to their search algorithm have changed SEO and how B2B marketers must respond if they want to rank in search results.
2 min read
More and more organisations are reaping the rewards of an investment in marketing automation technology.
2 min read
With the shift to inbound or pull marketing well underway, there is also a shift in the marketing skillsets required to get the job done.
3 min read
There is ongoing debate surrounding the effectiveness of PPC for B2B marketers, as well as the effectiveness of PPC in general.
4 min read
You've heard the old adage; "don't assume, it makes an ass out of "u" and me", but unfortunately, it's all too easy for B2B marketers to forget.
3 min read
So the annual marketing offsite has drawn to a close and the newly minted 2013 marketing strategy is being given its final polish before being released to an expectant management team back at HQ.
3 min read
How would you feel if you went on a first date and they popped 'the question'? Precisely. So why do some B2B marketers go straight from ‘Hi we are Company X’… to ‘buy our stuff, it's great!’? Okay,...
1 min read
As 2012 draws to a close, it's increasingly obvious that Google is upping their game in targeting spam websites by tweaking their algorithm to ensure only the most relevant and helpful results are...
Chris Fell