1 min read
A Tool for B2B Marketers to Manage their Social Media Campaigns
A lot of B2B Marketers struggle to find time to manage their social media activities. Still more B2B Marketers are too intimidated to even embark on a social media campaign in the first place.
3 min read
3 Reasons Your Social Media Marketing Strategy is Failing
The end goal for social media in a B2B context is lead generation and revenue. However, all too often great social content can be lost in the online abyss of 'marketing la-la land', resulting in...
3 min read
4 Kinds of Lead Nurturing Campaigns for B2B Marketers
How do you market to your B2B buyers in a way that won't scare them off, but instead nudge them down the funnel towards sales? For each campaign we are faced with this question. And each time, coming...
3 min read
Why B2B Marketers Should Invest in Organic Traffic for SEO
Announced by Google in August this year, a record hit of 3 billion searches are being made per day – a notable increase since 2011 where figures were just above 1.5 billion. So what’s important about...
3 min read
Content Marketing for Your Buyer Personas
In our most recent post, The Ultimate B2B Marketing Guide to Building Buyer Personas, we explored the how tos and whys of buyer personas. Today, we want to give you some useful tips on writing for...