1 min read
We have all heard the phrase "content is king". In fact I would argue it has reached cliche status...and as with all cliches there is usually a kernel of truth in the saying.
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2 min read
With 81% of marketers using email marketing as a lead generation tactic (MarketingSherpa), it's easy to see how important it is to make sure you're doing it right.
2 min read
I read a great article this morning by Dolly Howard promoting a webinar series on how to transform your SEO strategy and I thought I would share the key takeaways with you. The world of SEO has...
4 min read
This data from Marketing sherpa confirms what most B2B Marketers know to be an essential truth; generating leads as well as converting qualified leads into paying customers are the top priorities and...
1 min read
A lot of B2B Marketers struggle to find time to manage their social media activities. Still more B2B Marketers are too intimidated to even embark on a social media campaign in the first place.
3 min read
The end goal for social media in a B2B context is lead generation and revenue. However, all too often great social content can be lost in the online abyss of 'marketing la-la land', resulting in...
Chris Fell
