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How do you market to your B2B buyers in a way that won't scare them off, but instead nudge them down the funnel towards sales? For each campaign we are faced with this question. And each time, coming up with a good strategy takes much brainstorming and forethought. But that's the nature of this...
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Announced by Google in August this year, a record hit of 3 billion searches are being made per day – a notable increase since 2011 where figures were just above 1.5 billion. So what’s important about...
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In our most recent post, The Ultimate B2B Marketing Guide to Building Buyer Personas, we explored the how tos and whys of buyer personas. Today, we want to give you some useful tips on writing for...
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The English Teacher. It’s a universal icon: grey curls, floral frock, pearl necklace, that hairspray smell. Almost all of us had one. And if yours was anything like mine, you learnt a bunch of...
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Check out our exciting new infographic that illustrates how B2B Marketers can use marketing analytics to get "the keys to the boardroom"! (If you like it please consider sharing it using the social...
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Let's face it - there are some things that B2B marketers just shouldn't automate.
Chris Fell