3 min read
8 Grammar Mistakes B2B Marketers Should Make
The English Teacher. It’s a universal icon: grey curls, floral frock, pearl necklace, that hairspray smell. Almost all of us had one. And if yours was anything like mine, you learnt a bunch of...
1 min read
Marketing analytics for B2B Marketers: An infographic
Check out our exciting new infographic that illustrates how B2B Marketers can use marketing analytics to get "the keys to the boardroom"! (If you like it please consider sharing it using the social...
3 min read
3 Things B2B Marketers Shouldn't Automate
Let's face it - there are some things that B2B marketers just shouldn't automate.
3 min read
Why CEOs find B2B marketers "untrustworthy, unimpressive and disconnected!"
Four out of five CEOs have trust issues with their marketing team and claim to be unimpressed by their work, a study by Fournaise Marketing Group has revealed.
1 min read
Powerful new data shows how B2B Marketers' spending is shifting
The results of Marketing Sherpa’s 2012 Lead Generation Benchmark Survey are in!
2 min read
SEO is Like Weight Loss - Shortcuts Don't Work!
How many times have you heard about a new "revolutionary" weightloss diet, pill or shake? How often do these fads produce sustainable long-term outcomes? Rarely.
3 min read
How to make your B2B marketing 22 x more memorable!
This story comes to us from MarketingProfs, who suggest that storytelling is key to making your facts more memorable. They cite a quote from cognitive psychologist Jonah Butler, who says that a fact...
1 min read
10 Must-Have Features for Your B2B Marketing Automation Platform
Marketing automation is seen as the saviour for many hard-up B2B marketers, whether they are hard-up for budget or hard-up for time. It also holds the keys to another tantalising promise; the ability...