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Just when us B2B marketers were getting comfortable with social media networks like Twitter, Facebook, Google+ and Linkedin, out comes a new contender for our time - Pinterest. Now if Pinterest were insignificant, and it was about as popular as Google's Buzz (sorry Google!), we'd probably leave it...
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3 min read
It's just SO tempting for B2B marketers to want to target large juicy market segments and market an ever increasing portfolio of products to that audience.
3 min read
Many B2B marketing professionals see guest blogging primarily as an opportunity to increase referral traffic. The dream is to attract hordes of new website visitors by having a post published on a...
2 min read
The decision to invest in social media as a B2B marketing tool almost always boils down to three words: return on investment.
1 min read
It's easier than you think to successfully fail on Twitter. In fact, there are many organisations that have already achieved great success in failing to utilise the blue bird for B2B marketing.
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In a face-to-face meeting, sales professionals can easily scan the room for non-verbal cues that indicate who is acting in what role. By observing body language, they can quickly determine who defers...
2 min read
We all know that original content is the best way to go, but let's be honest; it's overly ambitious, even idealistic, for time-strapped marketers to say that it's the only kind of content they'll...
3 min read
It may seem to some like a trivial detail in the overall scheme of your marketing campaign but B2B marketers ignore the landing page form at their peril! The wrong landing page can significantly...
2 min read
Are you in love with your landing pages? Does you heart beat just a little faster when you check out its form fields and gaze longingly at its stunning Calls-To-Action?
3 min read
When Google announces a change to the internet's best kept secret, the Google search algorithm (the mechanism that decides who gets onto the first page of your search request), B2B marketers around...
