4 min read
In the world of B2B marketing, creating content is only half the battle. There’s little use in spending hours creating high quality content if nobody ever finds it. For this reason, it’s crucial to have a content distribution plan.
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2 min read
Time is a valuable thing. B2B marketers often don’t notice it go by as the pendulum swings.
2 min read
In many organisations, it's an eyebrow-raising moment when the words "marketing" and "maths" are uttered in the same sentence.
2 min read
There are a myriad of ways to fail at blogging for business, in fact, too many! So we had to hack down this list to the top thirteen:
3 min read
New data from a Marketing Sherpa survey of more than 1,500 search marketers has revealed that more than 50% of CMOs see content creation as a very effective tactic to improve SEO rankings. Keyword...
3 min read
Just when us B2B marketers were getting comfortable with social media networks like Twitter, Facebook, Google+ and Linkedin, out comes a new contender for our time - Pinterest. Now if Pinterest were...
3 min read
It's just SO tempting for B2B marketers to want to target large juicy market segments and market an ever increasing portfolio of products to that audience.
3 min read
Many B2B marketing professionals see guest blogging primarily as an opportunity to increase referral traffic. The dream is to attract hordes of new website visitors by having a post published on a...
2 min read
The decision to invest in social media as a B2B marketing tool almost always boils down to three words: return on investment.
Chris Fell