3 min read
Four out of five CEOs have trust issues with their marketing team and claim to be unimpressed by their work, a study by Fournaise Marketing Group has revealed.
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1 min read
The results of Marketing Sherpa’s 2012 Lead Generation Benchmark Survey are in!
2 min read
How many times have you heard about a new "revolutionary" weightloss diet, pill or shake? How often do these fads produce sustainable long-term outcomes? Rarely.
3 min read
This story comes to us from MarketingProfs, who suggest that storytelling is key to making your facts more memorable. They cite a quote from cognitive psychologist Jonah Butler, who says that a fact...
1 min read
Marketing automation is seen as the saviour for many hard-up B2B marketers, whether they are hard-up for budget or hard-up for time. It also holds the keys to another tantalising promise; the ability...
2 min read
We already blogged about the four major buyer roles in a complex sale, so today's post is about gauging your buyer's interest level. Digital body language (aka what you do online) can tell you a lot...
3 min read
If you are looking for a checklist to evaluate your B2B marketing agency you should consider this excellent list from Hubspot. Hubspot make some of the world's most powerful marketing automation...
2 min read
To outsource or not to outsource. It's one of the great B2B marketing questions. Is it more cost-effective to handle things internally or to outsource? Sometimes due to capacity constraints and...
3 min read
Content marketing is the new black. It's just sooooo fashionable!
2 min read
Don’t be fooled by its unglamorous appearance and unassuming nature. Your blog is your most powerful survival tool in the B2B marketing jungle.
Chris Fell