2 min read
The labels "outbound marketing" and "inbound marketing" suggest that the two are polar opposites, where you make the decision to go with either the established or innovative toolset. Obviously that's not the case; marketing works best with a blend of old and new school tactics. For example, email...
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1 min read
We already know that social media is just one piece of the B2B marketing puzzle, acting primarily as a distributor of content. We know it's part of the overall content marketing strategy which adapts...
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A key challenge B2B marketers face when it comes to content marketing is coming up with the content itself - that is, what exactly to talk about. But that's only one part of the story. Ultimately,...
3 min read
The internet is a tough environment to make a sale, or even commence and influence a sale, especially for small to medium businesses. It's so crowded with competition and flooded with data that when...
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A survey by the well respected Economist Intelligence Unit called "Service 2020: Megatrends For The Decade Ahead", is based on the forecasts of 479 business-leaders across the world, including about...
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It's no secret that business video can be used to increase leads. But if you're like most small to medium B2B marketers, crafting and distributing a steady stream of video content is just not...
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According to Marketing Sherpa data just released, average B2B deal sizes are shrinking. What does this mean for the B2B Marketer? Its implications are highly significant.
2 min read
Delivering a steady flow of leads to your business development team is the number one priority for B2B Marketers. Its a constant activity that if done well creates that all important momentum. Here's...
3 min read
Converting site visitors to leads is a fundamental early step in making your site a lead generation machine. Call to action buttons are a key tool. This blog shares some of g2m Solutions' ideas and...
2 min read
It's a new year, you have returned to work with your batteries recharged, you are ready to fire up! You have a beautiful, freshly minted, marketing strategy. The highly paid consultants have left,...
