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Inbound marketers agree: content is key to marketing success. Not only is content a valuable component of inbound marketing, but it's also an effective tool throughout the entire sales process, from generating initial interest in a business to converting visitors into leads and all the way through...
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The phrase Content Marketing is THE industry buzz word at the moment it seems. Why? For one simple reason, when done right it's very effective at generating high quality and well qualified leads.
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B2B Marketers, are you looking to breathe some new life into your calls to action? Want to see if you can bump up your conversion rates? Look no further. Turn your tired old offer into a new and...
3 min read
In the non stop battles in the content war to be relevant, insightful and memorable, online video is really starting to make its mark. Video is no longer limited to large corporates with bloated...
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Getting your website found by your target audience is step #1, task #1 and job #1 for almost all B2B marketers. Without traffic the best nurturing campaigns, white paper offers, calls to action and...
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Hubspot recently published this great list of A/B testing dos and don'ts. This is a great example of the fifth step of g2m Solutions' methodology...test, measure, analyse and improve.
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According to new research from MarketingSherpa, published recently by eMarketer.com, marketers are concerned primarily with 3 stages of the marketing funnel. While 60% of B2B marketers revealed that...
2 min read
If you are looking for a checklist to evaluate online marketing agencies you should consider this excellent list from Hubspot. Hubspot make some of the world's most powerful marketing automation...
Infographics are quickly becoming an effective way to cut through the Tsunami of information we are presented with every day.
