NEWS & ARTICLES

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1 min read

10 Ways to Create Killer Calls to Action (CTAs) for B2B Marketers

B2B Marketers, are you looking to breathe some new life into your calls to action? Want to see if you can bump up your conversion rates? Look no further. Turn your tired old offer into a new and intriguing one with these 10 great tips to creating a compelling call to action.

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3 min read

Top Tips for B2B Marketers: Using Video as Part of Your Content

In the non stop battles in the content war to be relevant, insightful and memorable, online video is really starting to make its mark. Video is no longer limited to large corporates with bloated...

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3 min read

Top 15 SEO Tips for B2B marketers: Make Your Website Traffic Explode!

Getting your website found by your target audience is step #1, task #1 and job #1 for almost all B2B marketers. Without traffic the best nurturing campaigns, white paper offers, calls to action and...

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3 min read

10 A/B test Dos & Don'ts for B2B Marketers

Hubspot recently published this great list of A/B testing dos and don'ts. This is a great example of the fifth step of g2m Solutions' methodology...test, measure, analyse and improve.

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1 min read

Top 3 priorities for B2B marketers: Marketing Sherpa

According to new research from MarketingSherpa, published recently by eMarketer.com, marketers are concerned primarily with 3 stages of the marketing funnel. While 60% of B2B marketers revealed that...

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2 min read

Your 5 Step Checklist to Evaluate an Inbound Marketing Agency

If you are looking for a checklist to evaluate online marketing agencies you should consider this excellent list from Hubspot. Hubspot make some of the world's most powerful marketing automation...

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Inbound Marketing vs Outbound Marketing: Infographic!

Infographics are quickly becoming an effective way to cut through the Tsunami of information we are presented with every day.

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1 min read

Using social media for lead generation: 3 key facts

Check out this infographic from Hubspot. It's an analysis from the data they have collected using their website grader tool that has analysed thousands of websites, since 2007.

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1 min read

The Top 10 reasons B2B Marketers should blog

Blogging is one of the single most powerful marketing tactics to drive traffic to your site AND, if done properly start to convert those visitors to genuine leads.

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